SE & IBM Strategic Alliance EMEA
Michael Hoddy
Alliance Director
IBM Strategic Alliance EMEA
Sofia, Bulgaria
28 th May , 2010

2008
Energy
Steel
Industry
1836
Creation of Schneider at Le Creusot, France
Groupe Schneider becomes focused on Power & Control
1996
Modicon, historic leader in
Automation, becomes a
Schneider brand
1991
Square D joins
Groupe Schneider
1988
Telemecanique joins
Groupe Schneider
1975
Merlin Gerin joins
Groupe Schneider energy solutions
2007
Acquisition of
APC corp.
2003-2008
Targeted acquisitions in wiring devices and home automation
(Lexel, Clipsal, Merten, Ova, GET, etc.)
2005
Acquisition of
Power Measurement Inc.
2003
Acquisition of
T.A.C
2000
Acquisition of
MGE UPS Systems
19th century 20th century 21st century
2

$3.6b
revenue
32% in new economies
12,000 people
Presence in
100+ countries
$24b revenue
32% in new economies
114,000 people
Presence in
100+ countries
3

Energy production
& transmission
Global specialist in
Energy Management
Making energy:
•Safe
•Reliable
•Efficient
•Productive
•Green
Covering
World Energy consumption
Energy usage
4

Energy & infrastructure
IT
Business
Industrial automation
& control
Industry
Data centers
& networks
Low & medium voltage power
(Critical power & cooling)
Building automation
& security
Buildings
Residential
Installation systems & control
(wiring devices + home automation)
Solutions & services
Energy efficiency
IT Business
14%
Electrical distribution
Automation & control
29%
57% A critical element of the most comprehensive and integrated energy portfolio in the industry
5

EMEA-LAM
3,050
North America
2.400
Greater China
1,970
Design Centers
Manufacturing/Distribution
Major Sales/Marketing
Locations
Asia Pac & Japan
5,700
Over
12,000 people worldwide
6

From product leadership…
First
3-phase UPS by Merlin Gerin Incorporated
APC
PowerChute® software revolutionizes power management
Industry's first modular UPS &
MatrixUPS® is introduced &
MGE™ Galaxy™ line is launched
Symmetra ®
APC purchases scalable, redundant UPS introduced
Silcon A/S, & enters 3 Phase
UPS market
1964 1981 1989 1993 1997 1998
Science Center
created to advance thought leadership of data center design & operation
1999
APC introduces its first (NCPI) architecture,
PowerStruXure ™
2002
APC revolutionizes cooling market
Introduced, integrating power, cooling, racks,
Management and service
2003
NetBotz acquired by
APC
Schneider Electric acquires
APC and forms the Critical
Power & Cooling Services
(CPCS) BU including the
APC and MGE UPS
Systems brands
2005 2007
… to
Solution leadership
7

The world’s energy system is at a crossroads. Current global trends in patently unsustainable
…
But that can – and must – be altered; there’s still time to change the road we’re on
… what is needed is nothing short of an energy revolution
Source: World Energy Outlook
8

Industry-wide movement is underway to shape policy and behavior
● The Green Grid global consortium is dedicated to standards, measurement, processes, and technologies to improve data center performance is a founding member and on the board of directors of The Green Grid
● The U.S. Environmental Protection Agency (EPA) is defining data center efficiency standards
(Energy Star ratings)
●
The
European Commission’s Institute for Energy is defining a “Code of Conduct” for data center efficiency
● Enterprise companies are starting to make public carbon commitments
Efficiency can’t be ignored anymore
9

Our 2010 Vision and Mission
IT Business Unit
Vision
Mission

So what’s changed since 2006 when Alliance started in EMEA ?

A Global Alliance for Advanced Data Center Solutions



Schneider Electric and IBM Global Technology Services have formed a strategic global alliance that couples Schneider Electric’s EcoStruxure TM architecture to take advantage of intelligent energy management that is compatible across multiple platforms and includes APC’s expertise in physical infrastructure, including power, cooling, management, racks and services of critical applications, with IBM’s consulting and systems integration professionals to deliver value added infrastructure solutions to benefit our mutual customers together
Through the alliance, customers can take advantage of the combined industryleading expertise of APC’s solutions for physical infrastructure and
IBM’s services offerings to easily and effectively deploy critical IT projects.
The global alliance is not exclusive on either organisation and is based on t he growing model in the IT industry ,which has seen a lot of ‘co-opetition’ between vendors, who are both competitors and partners

IBM relationship evolution
$100M +/yr
Green Sigma
Global Launch
SMDC
HDZ
IBM Netfinity integrated with APC
Powerchute
Success in Retail
APC enters data center market
Pilot joint solution
Alliance Kick-Off
Meeting
Alliance Project Office
XIV
OEM Partnership
IBM transformation to service provider
1995 1997 1999 2001 2003 2005 2007 2009

Green Data Centers by the Numbers
Understanding the Motivations and Impacts
• The average data center is
10 years old
• 45% of data centers are more than 10 years old
• 65% of data centers have power & cooling issues
• 30% expect major DC facilities upgrade in next 3-5 years
• 70% operate data center at 65-75 degrees Fahrenheit
• 90% report energy efficient servers are important in selection
Source = April 2009 Computing Infrastructure Trends: IDC
14

Data center planning and operation is under increasing pressures
Increasing availability Rapid changes in IT expectations technology
Uncertain
Energy and service cost control pressure long-term plans for capacity or density
Dynamic power variation
High density blade server power/heat
Server consolidation
Regulatory requirements Time to value
In response, we need to change the way the world designs, installs, operates, manages, and maintains data centers

IBM and Schneider Electric are in a unique position to build the complete solution offering for the customer that adds proven value and delivers benefit to meet required objectives
Customer
Efficiency measure today
Efficiency measure tomorrow

Capital Expenditure
Alan Shepard (Astronaut 1923-1998)

The Newest Challenge: EFFICIENCY
Efficiency target:
Provide power and cooling in the amount needed, when needed, and where needed – but no more than what is required for redundancy and safety margins
But we can’t manage what we can’t measure

Inefficiencies Create Consumption



Computing inefficiencies > More servers
Server inefficiencies > More power and cooling
Power and cooling inefficiencies > More power consumption
Inefficiencies drive both power consumption and material consumption

How do we jointly add value to solving the efficiency problem ?

Optimize Efficiencies

Minimize Risk

Reduce Costs

Accelerate Change

One way to get there…
The IBM Scalable Modular Data Center
Incorporates APC
InfraStruXure ® and
Management with IBM Global
Services
• The IBM Scalable Modular Data Center offering is a solution which helps customers rapidly deploy a pre-defined data center (server room) to support their business. create a data center in a minimal amount of time
SOLD WW with over
50% in EMEA – 40 in working environment and provides ready power, cooling, and racks for the data center
2009 ,26 in 2008, 17 in
2007, 9 in 2006
& 250M 2 Standardized Base
Configuration Solutions

IBM’s Data Center Family TM
Comprehensive Set of Custom and Standard Capabilities
Scalable modular data center
High density zone
Portable modular data center
Enterprise modular data center
22
 Turnkey data center for 500-2,500 sq ft
 Rapid deployment in 8-12 weeks
 20% less cost than traditional data centers
 15-30% improved energy efficiency
 Standardized design in 5K up to 20K sq feet

Designed for high availability
 Leadership energy efficiency – 66% DCiE
 25% faster deployment than custom approach
 Open architecture involving leading vendors
 Fully functional data center; multi-vendor support
 Portable - temporary and emote data centers
 Rapidly deploy in 12-14 weeks

Designed for high availability
 Leadership energy efficiency: 77% DCiE
 “Plug and play” infrastructure to support high density servers in existing data centers
 Non-disruptive implementation
 35% lower cost than retrofitting existing data center

InRow
™ cooling units
•Building out in increments or “chunks”
•“Step and Repeat” standardization
• Easy physical segmentation into a zone or cage
• Easy electrical and billing segmentation
• Reduction of up front costs
• Targeted or variable densities – “High Density Zone”
•Use of standardized and integrated components
•Single source supplier

Our EMEA customers who believe in the Alliance & SMDC include…

Our EMEA customers who believe in the Alliance & SMDC include…

благодаря за отделеното време и интерес днес.