Data Centers
Mean Business
1
2
APC by Schneider Electric – Name – Date
Performance
3
Fast and easy
4
Scalable and adaptable
Leadership and innovation
More than 175 years of history
1999
Groupe Schneider becomes
Schneider Electric,
focused on Power & Control
Power &
Control
1996
Modicon, historic leader in
Automation, becomes a
Schneider brand
Steel
Industry
1836
Creation of Schneider
at Le Creusot, France
19th century
APC by Schneider Electric – Name – Date
1991
Square D joins
Groupe Schneider
1988
Telemecanique joins
Groupe Schneider
1975
Merlin Gerin joins
Groupe Schneider
20th century
Energy
2010
Acquisition of Areva’s distribution
Management
activity (in process)
2008
Acquisition of
Xantrex
2007
Acquisition of
APC corp. and Pelco
2005
Acquisition of
Power Measurement Inc.
2003-2008
Targeted acquisitions in wiring devices
and home automation
(Lexel, Clipsal, Merten, Ova, GET, etc.)
2003
Acquisition of
T.A.C
2000
Acquisition of
MGE UPS Systems
21st century
Schneider Electric – the global specialist
in energy management
Balanced geographies – FY 2010 sales
Year-end 2010 employees
billion € sales in 2010
Western
Europe
34%
North
America
24%
41,700
26,000
Rest of
World
18%
% of sales in new economies
Asia
Pacific
24%
31,900
19,200
people in 100+ countries
Diversified end markets – FY 2010 sales
Utilities & Infrastructure
20%
Industrial & machines
24%
Data centres
17%
Non-residential buildings
Residential
of sales devoted to R&D
Listed on the Paris
Stock Market – CAC40
APC by Schneider Electric – Name – Date
1
9%
Proforma with Areva D integrated on 12-month basis
30%
1
The Global Specialist
in Energy Management
Energy production
& transmission
●Wind energy
●Solar energy
●Hydro
●Biofuels
●Hydrocarbons
Energy
Management
Making energy…
●Safe
●Reliable
●Efficient
●Productive
●Green
●Nuclear
…with 30-70% savings everywhere
APC by Schneider Electric – Name – Date
Energy
Usage
●Appliances
●Climate control
●Security
●Lighting
●Machines
●IT servers
Increasing pressure
… on data center planning and operation
Increasing availability
expectations
Energy efficiency
Uncertain
long-term plans for
capacity or density
Cloud computing
Virtualization
Energy and service
cost control
Dynamic power
variation
Regulatory
requirements
Server
consolidation
In response …
We created – and continue to improve a new way to plan,
design, install, manage, and maintain data centers
APC by Schneider Electric – Name – Date
… all putting the squeeze on your primary
objective: AVAILABILITY
A broad SYSTEM view enables you
to meet ALL your objectives
APC by Schneider Electric – Name – Date
Goals of Data Centre Architecture
Deliver the highest level of performance to meet your business …
● Availability
● Efficiency
● Density
● Manageability
● Agility
● Cost
No matter
WHAT YOU NEED
… regardless of where you are today
● Greenfield / brownfield
● Fitout of existing room / new dedicated building
APC by Schneider Electric – Name – Date
No matter
WHERE YOU START
PERFORMANCE
SCALABLE and
ADAPTABLE
Data Centre
FAST and EASY
APC by Schneider Electric – Name – Date
Performance
● Best components
● Solution engineered as a SYSTEM
● Open management tools optimized to work
together
PERFORMANCE
SCALABLE and
ADAPTABLE
Data Centre
FAST and EASY
APC by Schneider Electric – Name – Date
What makes components the best?
● Reliable
● Efficient
● Analysis
● Testing
● Design philosophy
● Minimize heat
Heat is a killer for power electronics
● Derating of components
● Tactical
Committed to quality – best-practice techniques
in design and manufacturing
APC by Schneider Electric – Name – Date
PERFORMANCE
As an example
PERFORMANCE
Solutions truly engineered as a SYSTEM
NetBotz
environmental sensors
Switched & metered
rack-mount PDU
Operations
Data center management
Central
Data center monitoring
InRow™
cooling unit
NetShelter SX racks
APC by Schneider Electric – Name – Date
Battery bank
Symmetra PX
modular UPS
Modular PDU
Clues the solution is truly engineered
as a SYSTEM
PERFORMANCE
● Everything ships together and complete
● Solution provider can easily generate multiple proposals
or easily modify proposals
● Newly introduced components are compatible with your
existing solution
● Components are auto-discovered and configured by the
management system
● Available hot-swap modules can be redeployed in other
solutions
● Non “inflated” startup and commissioning time
Integrated systems minimize incompatibilities and surprises
APC by Schneider Electric – Name – Date
The bottom line:
PERFORMANCE
A whole-system approach needs to get you there
Traditional system
2.18
High-efficiency UPS
High-efficiency UPS
only takes you this far
2.02
● Chiller VFDs
● Close-coupled cooling™
Full-load operation
(right-sizing)
1.49
1.41
Water-side economizer
1.32
Transformerless PDUs
Blanking panels
Energy-efficient lighting
VFD heat-rejection pumps
VFD chilled water pumps
APC by Schneider Electric – Name – Date
1.26
Open management
● Instant notification of alarms and changes
in the physical infrastructure
●
●
●
●
Power
Cooling
Physical threats
Energy
● Communication with ..
●
●
●
●
Building management (HVAC/fire/security)
Enterprise management (servers/storage)
Network management (WANs & LANs)
Virtual Server Management (virtualized servers)
● Web Services for open access
Microsoft System Center Operations Manager
dashboard example
APC by Schneider Electric – Name – Date
PERFORMANCE
Essential elements
PERFORMANCE
of an integrated management system
Behind the scenes …
Design
●TradeOff Tools™ - Comparing one
design with another
●Decision support tools
Real-time,
Rack-level data
Monitoring and automation
● Alarming
and notification
● Status
● Reporting and analysis
● Configuration
● Inventory management
● Control
Planning and implementation
● Simulation
● Lifecycle management
● Workflow management
APC by Schneider Electric – Name – Date
Management of
ALL elements
Communication with
other management systems
Essential management elements:
“Out of the box” management
PERFORMANCE
● Alarming and notification
● Threshold setting
● Status
● Real-time monitoring
● Centralized management
● Unified view from anywhere in the network
● Multi-vendor support
● Reporting and analysis
● Trending analysis in graphical form lets you visualize potential hazardous
trends
● Customizable views and reports
● Configuration
● Auto-discovery to detect manageable devices
● Mass configuration capabilities for updates to settings
● Control
● Surveillance cameras
APC by Schneider Electric – Name – Date
Scalable and adaptable
● Turn any room into a world-class data center
● Extend the life of your data center
● Step-and-repeat modular architecture
for large data centers
PERFORMANCE
SCALABLE and
ADAPTABLE
Data Centre
FAST and EASY
APC by Schneider Electric – Name – Date
SCALABLE
ADAPTABLE
Anywhere!
Extend the life of your
current data center
Turn any room into an
integrated and complete
world-class data center
Step and repeat with
modular architecture for
large data centers
APC by Schneider Electric – Name – Date
Example:
Supplemental
overhead
cooling
Modular design at different levels
INTERNAL
SUBSYSTEM
POD
modularity
SCALABLE
ADAPTABLE
modularity
modularity
Chiller
UPS
RACK
COOLING
PDU
subsystem
Pod
Pod
Generator
Pod
Pod
subsystem
CRAC
subsystem
Units with scalable
internal capacity
data
center
size
“Snap-together” units
form a functional POD
“Step and repeat”
for large data centers
Small
Modularity
benefits
UPS
subsystem
Multiples of the
same large element
Large
●Reconfigurability
●Capacity changes
●Acquisition lead time
●Efficiency optimization
●Serviceability
●Simplifies planning
●Simplifies incremental growth
●Targeted availability
Modularity can be applied at different levels
depending upon desired architecture and functionality
APC by Schneider Electric – Name – Date
Scaled buildout:
PUE and TCO advantage
SCALABLE
ADAPTABLE
Right-sizing benefits over 10-year data center lifetime
4.0
PUE
TCO
Savings from
scaled deployment
3.5
UPFRONT buildout – day one
3.0
SCALED buildout – as needed
White
paper
Capex
38%
Opex
19%
2.5
Non-energy 44%
opex
2.0
TCO
1.5
143
savings
1
2
3
4
5
6
Data center lifetime (years)
APC by Schneider Electric – Name – Date
7
8
9
10
33%
Fast and easy
● Planning and design
● Deploy and install
● Maintain and reconfigure
PERFORMANCE
SCALABLE and
ADAPTABLE
Data Centre
FAST and EASY
APC by Schneider Electric – Name – Date
Planning tools - Comparing one
design with another
Quickly determine costs,
FAST and EASY
efficiency, carbon footprint by …
Critical planning guidance before you
commit
Capital cost
● Size
● Density
● Redundancy
● Architecture
Power/cooling efficiency
Carbon footprint
Make informed decisions…
BEFORE you design your data center
APC by Schneider Electric – Name – Date
Automated design tools
Tools that incorporates a decade of design experience
Tool for solution design
● Layout design
● Power/cooling modeling
● Predictive failure simulation
● Power/cooling/rack selection
● Management selection
● Environmental monitoring selection
● Physical threat monitoring selection
● Assembly, integration, startup, maintenance, and warranty services
Faster design, built-in “rules” that generates an
integrated hardware and software solution
APC by Schneider Electric – Name – Date
FAST and EASY
Deploy and install
FAST and EASY
After planning and design, making it HAPPEN
● Ships complete from a local configuration center
● Short lead times that ship as a 100% complete system
● Solution team manages the logistics
● Raised floor or non-raised floor installation
● Quick and worry free assembly – components are designed and
tested for compatibility
● Management software automatically discovers and configures
known devices
Solution teams follow through
to get you up and running
APC by Schneider Electric – Name – Date
The takeaway …
APC by Schneider Electric – Name – Date
Data Centers Mean Business…
● Greenfield
● Brownfield
For your next project,
discover how easy it is to…
● Room fitout
● Dedicated building
● Plan to your cost, efficiency, and availability targets
● Propose and evaluate multiple designs
● Right-size to your current business requirements
● Start from scratch
● Incremental upgrade
To help you, we deliver a complete solution to…
PERFORMANCE
Achieve your availability at the highest possible efficiency
Manage your environment for ongoing availability and efficiency
FAST
Minimize concept-to-install time
and
EASY
SCALABLE and
ADAPTABLE
Scale and adapt to tomorrow’s needs
LEADERSHIP and
INNOVATION
All from APC by Schneider Electric
APC by Schneider Electric – Name – Date
Data Centers Mean Business
PERFORMANCE
SCALABLE
and
ADAPTABLE
FAST and EASY
APC by Schneider Electric – Name – Date