Data Center Business Overview
Our commitment to the business
Data center strategy
Offer overview
All content in this presentation is protected – © 2009 APC by Schneider Electric
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Schneider Electric:
The global specialist in energy management
€18.3 billion sales in 2008 (+5.8% vs. 2007)
120,000 people in more than 100 countries
>200 factories around the world
R&D centres in 25 countries
4 core businesses:
Power
Business
Generation and
Distribution
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IT Business
Infrastructure for
Data Centres and
Networks
Buildings
Business
Automation,
HVAC, Security
Process
Business
Industrial and
Factory
Automation
Customer-focused experts leveraging
teamwork to drive solutions
Worldwide teams of experts…
● 6,000 service experts
● 6,500 research and development experts
● 5,000 partners
● Plus thousands of
● Engineers
● Technicians
● Program managers
● Support staff
…dedicated to resolving your issues in:
● Energy and infrastructure
● Industrial automation
● Data centers and networks
● Commercial buildings
● Residential homes
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You can find most of the Schneider portfolio
in a typical data center today
Switchgear
and power
distribution
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Building
automation
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Data center
power, cooling,
racks, and
management
Energy
management
Data
center
services
We supply data center infrastructure using the
supply model that the customer requests
● Solutions
● Integrated set of systems and services that are
more predictable and faster to deploy
● New “pods” for existing data centers or whole new
data centers of various sizes
● The future of the market
● Systems
● Complex data center subsystems – switchgear,
UPS, building automation, cooling systems
● Standardized or engineered to your specification
● Components
● An extensive catalog of power, cooling, rack,
control, and management products
● Application engineering support
● Standard products available through distribution.
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We provide data center services to support
projects and ongoing operations
● Assessment services: Standardized
assessments of power, cooling, availability,
efficiency, high density, and scenario simulations
● Project services: For small or big projects,
standardized or customized services for design,
installation, start-up, commissioning, project
management, and training
● Maintenance Services: On-site repair
and preventative maintenance programs for
power and cooling systems with 4 hour
response in most locations.
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How we work with you
Consultatative
More like
buying a car
● We work with customers directly in early project
phases to develop data center solution concepts
and specifications, based on IT requirements
Standardized,
configurable
● Solutions are typically based on standardized
modular designs
● Small or large projects; new or retrofit
Bid-spec supplier
● Customers engage architects and engineers
Complex,
unique
● Our channel partners bid on component or
subsystem specifications that are integrated by
third parties
● We provide best-in-class equipment as specified
● Solutions tend to be unique, complex, and
time-consuming
More like
building a house
We value both types of relationship and work to
make our customers successful in either case
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Why has Schneider made the data center
a high priority?
● Existing customers have identified the data
center as a priority requiring help and
improvement
● We are uniquely positioned to solve data
center problems
● We have more customers to learn from than any
other infrastructure provider
● We have worked 15 years to develop the science of
data centers and have the technology and skills to
solve the customer problems
● We already offer nearly all the different parts
used in the data center and are therefore in an ideal
position to integrate them in ways to add maximum
value
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Customers are asking for help –
we must respond
Q:
A:
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2008 IDC study
What is the number one challenge your data center
faces today?
Power and cooling
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21.8%
Data center planning and operation
is under increasing pressures
Increasing availability
expectations
Uncertain
long-term plans for
capacity or density
High density
blade server
power/heat
Regulatory
requirements
Rapid changes in
IT technology
Energy and service
cost control pressure
Dynamic power
variation
Server
consolidation
In response, we are working to change the way
the world designs, installs, operates, manages,
and maintains data centers
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What actions is Schneider taking
in the data center market?
● Consolidation of complimentary market suppliers to add to the
existing Schneider power and automation portfolio to develop more
complete and integrated solutions; examples include:
● APC
● MGE
● Square D
● Pelco (video surveillance)
● TAC
● Power Measurement Inc. (PMI)
● Coordination of product development across historically
disconnected businesses to optimize data center solutions
● Building management
● Power distribution
● IT whitespace racks, power, and cooling equipment
● Security
● Power management
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Our vision for the data center business
is simple
Schneider Electric will dramatically simplify the
process of designing, deploying and operating
the world's most predictable, dense and
efficient data centers
The best way to achieve our vision is to provide
integrated, standardized, modular, scalable, data
center solutions
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What we’ve learned from our customers:
We can’t get this:
More efficient
More reliable
Higher density
More predicable
More cost effective
More understandable
Simpler experience
… by just making better COMPONENTS:
(UPS, switchgear, controls, air conditioners,
power distribution, etc)
These improvements require standardization,
integration of solutions, and an improved
planning process
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Our approach to the problem
● Focus on the improvement of the system, not the
components
● Standardization & Modularity are the key to improving
the availability and agility of data center infrastructure while
reducing total cost
● The data center project process is just as important as
PLAN
the equipment, and must be simplified
BUILD
Acquiring a data center will become more like
buying a car and less like building a house
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Customers typically classify data centers
differently, with different priorities
Data Center Type
Typical Top Priorities
Other Typical Goals
Enterprise
Availability
Flexibility
Efficiency
Co-Location
Flexibility
Scalability
Availability
Efficiency
Standardization
Cloud Computing
Massive Power Levels
Scalability
Standardization
High Density
Efficiency
Availability
Supercomputing
High Density
Efficiency
There is not a single approach to data center
design that is best; standardization must
recognize the different types
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The goals of our strategy for the data center
Raise
Eliminate
Oversizing
Efficiency, power density
Component-level specification process
Deployment speed
Unusable capacity
Predictability (of availability, capacity,
density)
Rework
Aesthetics
Surprises
Reduce
# of decisions / complexity
Create
# of providers (equipment, service)
One-stop shop for physical infrastructure
solutions
Operating costs
Standardized reference designs
One-time engineering
Solution-level performance specifications
On-site fabrication
Simple specification method
Maintenance
Automated selection & design tools
Human error
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Our data center strategy is supported
by innovative technology
● Real-time capacity management of cooling and power
● Predictable high-density modular cooling solutions
PLAN
● Standardized process for
concept-specification-design-deployment
BUILD
● Standardized specifications for data center design
● Human factors and mistake-proofing engineered
at the system level
● Automated tools for data center design
● Design-for-environment in products and processes
● Specialized professional services focused on density,
capacity, availability, and efficiency assessment and planning
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Standardization improves outcomes
● Modularize
To Minimize …
● Pre-test systems in the
factory
● One-time engineering
● Hot-swappable components
● Unique training requirements
● Pluggable power-coolingrack subsystems
● On-site assembly
● Out-of-the-box management
& diagnostics
● Custom programming
● On-site testing
These example system-level improvements
reduce human error, reduce cycle time,
and improve efficiency
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The benefit of our solutions today
● 30% reduction in data center power consumption*, when compared
with traditional designs
● Traditional PUE of 1.75 down to 1.22 or better
● Via row cooling, hi-E power system, VFD drives, and rightsizing
● Sustained predictable power densities of over 20kW per rack**, with
no loss of efficiency
● 50% or more reductions in whitespace plumbing and wiring work
● Ability to create pods of high density and/or high redundancy
● Simplified data center layout and planning process
● Ability to manage capacity of cooling, power, and rack space down to
White
the rack level***
papers
*126
**130
***150
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Solving data center problems
requires collaboration
Key industry groups
IT partners
Development of industry standards
Collaborative development
of solutions
Regulators
Advising on emerging
environmental and safety standards
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Schneider Electric has a comprehensive offer
in the data center
Maintenance
services
Racks
Assessment
services
Project management
services
Installation
services
Critical power
distribution
User training
services
Computer room
air conditioners
Genset
Automatic
transfer switch
Static
transfer switch
Switchgear
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Data center power & cooling
capacity management
UPS
Power metering
Building
management
Energy
management
A sample of our products, software, and services
that work together to make data centers better
Real-time power
metering
InRow™
Cooling
Data center
design tools
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Modular row-based
power distribution
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Ultra-high
efficiency
modular UPS
Data center
management tools
Modular
whitespace
Assessment
Services
Recognized by industry experts
“By advancing the progress of data center solutions in efficiency,
design and scalability, while continuing to exceed the latest
application requirements, they are a true leader and a worthy
recipient of the 2007 Frost & Sullivan Data Center Solutions Company of
the Year Award.”
© 2009 APC by Schneider Electric
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Business overview
Summary
Schneider has the broadest
offer in the data center
From power to cooling to racks to security
to management, Schneider has the broadest
offer focused on the data center.
Schneider has the right
strategy
Standardized, modular, scalable,
manageable solutions are the future of data
centers according to all industry analysts.
Schneider introduced most of these
concepts to the industry and leads in
bringing next generation data center
infrastructure to the market.
Schneider is committed
to the data center business
No other company in the industry has
invested more in the data center
infrastructure business from a capital or
R&D standpoint
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