APC Vendor Broker Program
An Overview of
Using APC as your Vendor Broker
For IBM Partner Rewards
“Professionals serving Professionals”
Proven. Trusted. Committed.
IBM Application Process
For Partner Rewards
The first step is to log into the IBM Portal and
complete an application for the Co-Funded
Marketing Program.
If you have not yet done this, please visit
www.ibm.com/partnerworld/cofundedmarketing
Completing Your Application in the IBM Portal
1) Log in with your Partnerworld user name and password.
2) Click “New Application.”
3) Enter your enterprise ID and postal code.
4) Click the button next to the amount of funding your
company shows as available.
5) Click submit.
6) Choose APC as the marketing agency. A note will pop
up explaining that APC’s broker fee is 9% of your total
funding or $450 whichever is greater - accept this.
7) Click submit.
IBM Partner Rewards Approval
Accepted
IBM Reviews Business
Partner Rewards Application.
Please Note: Work cannot begin until application is
approved.
Rejected
IBM Alerts Business
Partner and APC of
IBM Contacts Business
Partner for further info /
Application Approval.
Clarification.
APC Contacts Business
Partner via e-mail with
required documents and
process overview.
Initial Documents
 In order to initialize your campaign, APC requires
the following two documents:
1) The Vendor Broker Agreement.
 Agreement between APC & Business Partner
 We cannot work on your campaign until this is executed
2) The Exhibit A form.
 Provides us appropriate contact information for Business
Partner & Marketing Vendor / Event Coordinator & High
level campaign details
Documents From Your Vendor
 Your Vendor must then submit the following
documents to APC to authorize payment of your
Partner Rewards Dollars:
1) A Proposal, on letterhead, including estimated
costs and services for the vendor’s part in your
campaign.
2) An Invoice, made out solely and directly to
APC, in USD.
Vendor Proposal
 APC needs to receive the proposal at the start of
your campaign. Once we have received and
approved your vendor’s proposal, you may move
forward with conducting your marketing tactic.
Vendor Invoice
 The proposal and invoice should complement
each other. Together, the two documents should
give an overview of the scope of your campaign.
At the End of Your Campaign
 Once your campaign is complete or nearing
completion, APC needs to receive two final
documents from you:
 Exhibit B Form: Please enter an estimate in
each row in the table at the bottom of the form.
 DET Lead Template: At least one customer
needs to be submitted in order for this form to be
accepted and processed by IBM.
DET Template Instructions

Below is a little more information about the DET for your reference, which may assist
you in completing it so we can close out your campaign. We need
information/estimates entered in the following rows for at least 1 customer in order to
submit the DET to IBM.
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Rows 8-14 – Customer Information (Account name = Customer’s Company)
Rows 17-19—Customer Contact Information
Row 23: Opportunity Description – Enter your UCID# then put the phrase “+ PR”
Rows 26-28: Enter estimated decision date of sale
Row 29: Sales stage—only stages 3 and above are considered valid
Row 53: Choose “Systems and Technology Group”
Row 54: (The following options cannot be submitted: Cell Broadband Engine, Engineering &
Technology Services, Global Engineering Services, Microelectronics, Open Infrastructure Offering,
Printing Systems, Retail Store Solutions, Servers: Intellistation, STG Technical Training)
Row 55: These options change depending on what you chose in row 53 & 54
Rows 57-59: Estimated bill close date
Row 62: Product quantity
Row 66: Item’s unit price
Rows 70-84 should be filled in only if you have an additional product for this customer.
Rows 89-94 should be filled in with the Business Partner’s (your) information
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DET Assistance
 If you have further questions on the DET form,
please feel free to contact Molly Schoemann at
APC for assistance.
Closing Out Your Campaign
 Once we have your completed Exhibit B form and
DET Lead Template we can move forward with
closing out your campaign:
 APC will submit an invoice to IBM on behalf of
your vendor(s) for this campaign.
 IBM will pay APC in Net 30 for this invoice, and
we will remit that payment to your vendor(s)
within 5 days of receiving it from IBM.
Congratulations!
 At this point your Partner Rewards campaign is
nearly complete!
 APC will contact you if IBM requests further
details regarding your submitted lead information.
 We will also notify you when payment is being
sent to your vendor(s), so that you can let them
know that they can expect to recive a check from
APC.
APC Contact Information
 For further questions on this process, please
contact APC:
 Phone: 919-510-9696
 Fax: 919-510-9668
 Email: mschoemann@apc-services.com
 AIM: MollyAPC