Schneider Electric
& APC By Schneider Electric
APC by Schneider Electric
Schneider Electric Today
APC by
Electric Today
Who
WeSchneider
Are
Industry leadership
The opportunity
Our solutions and services
2
The energy dilemma is here to stay
The facts
The need
vs
Energy demand by 2050
Electrical energy demand by
CO2 emissions
2030
to avoid dramatic
climate changes
Source: IEA 2008
Source: IPCC 2007, figure (vs. 1990 level)
Energy management is the key
to address the dilemma
3
Our answer:
Helping people make the most
of their energy
4
More than 170 years of history
Energy
Management
2009
1999
Groupe Schneider becomes
Schneider Electric,
focused on Power & Control
Power &
Control
1996
Modicon, historic leader in
Automation, becomes a
Schneider brand
Steel
Industry
1991
Square D joins
Groupe Schneider
1988
Telemecanique joins
Groupe Schneider
1836
Creation of Schneider
at Le Creusot, France
19th century
1975
Merlin Gerin joins
Groupe Schneider
20th century
Entering acquisition process of
Areva T&D (in process)
2008
Acquisition of
Xantrex, leader in renewable energy
solutions
2007
Acquisition of
APC corp.
2005
Acquisition of
Power Measurement Inc.
2003-2008
Targeted acquisitions in wiring devices
and home automation
(Lexel, Clipsal, Merten, Ova, GET, etc.)
2003
Acquisition of
T.A.C
2000
Acquisition of
MGE UPS Systems
21st century
5
An international and sustainable growth
Sales by geography – FY 2009
billion sales in 2009
North
America
27%
% of sales in new economies
people in 100+ countries
in Fortune 500 ranking
of sales devoted to R&D
Eastern
Western Europe
Europe 6%
35%
Asia
Pacific
RoW
21%
11%
Sales by End markets – FY 2008
Energy & Infrastructure
16%
Industry
Data centres & Networks 17%
Buildings
Residential
10%
26%
31%
Listed at the Paris
Stock Market– CAC40
6
A unique positioning…
Global specialist in
Energy Management
Energy production
& transmission
Making energy:
•Safe
•Reliable
•Efficient
•Productive
•Green
Covering
Energy usage
World Energy
consumption
7
Example: Integrated solutions in a building
Integration
Make energy visible
Make systems work together
HVAC control
Efficient & productive:
Lighting control
Access control
Video security
Electrical distribution
Energy monitoring
Motor control
Critical power
• Measure and control energy,
automate, provide relevant diagnosis
• Manage processes
• Make all the utilities of any
Infrastructure more efficient
Reliable
Prevent from power outage & quality
variance
Safe
•Protect people and assets
•Transform and distribute power safely
Green: Make the connection of
IT data
renewable energy sources easy, reliable
and cost-effective
Renewable energies
8
An innovation eco-system
We start today…
For tomorrow to be…
Energy
efficient
Partnering with 50+
best-in-class public and
private organisations
Leading global
projects for Intelligent
buildings, renewables,
nanotechnologies
Environment
friendly
7,500
Homes,
Minalogic
, Smart
Electricity
Boosting
standardisation
Open and
connected
25 countries
Available 24/7,
on site and remote
Zigbee, IEC, NEMA
Funding
start-ups
R&D
engineers
50 centres in
Demand
response,
software
breakthro
ugh
Aster Venture capital
fund
9
Focused on 5 priorities through our
company programme, One (2009-2011)
two
fundamentals
three
transformations
10
Awarded by our stakeholders
Best Performance and Cost
Improvement Award,
Eco-product for sustainable
development award,
Pollutec exhibition, France
by Cummins
2008 Golden Headset
Award, Best Call Centre,
China
One of the 100 Best
Places to Work,
Emerging company of the
year by Frost & Sullivan,
Brazil
Buildings Business, India
Best Quality Award for
Xantrex™ solar inverters,
Elektroprofesional magazine,
Spain
11
Recognised by main Socially
Responsible Investment (SRI) indexes
● Dow Jones Sustainability indexes
● Sustainability World Index
● Stoxx Index
● ASPI Eurozone: Since 2001
● Advanced Sustainable Performance Indices
● Listing the top 120 best European companies in
terms of corporate social responsibility
● Ethibel
● Comprehensive perspective on the financial
performance of the world's leading companies in
terms of sustainability
12
ArcelorMittal
Areva
Beijing Olympics
Trusted by customers worldwide!
BHP Billiton
Carrefour
Cisco Systems
EDF
Ford
GDF SUEZ
We provide a complete building management systems for the biggest
conferencing centre in Scandinavia that held the COP15 UN Climate
change conference in December 2009. As a result of our solutions:
1,150 tons of CO2 saved annually
GM/Opel
Among our customers, you find…
Bella Center, Copenhagen, Denmark
GSK
Hewlett Packard
Hilton
IBM
Marriott
Michelin
Nestlé
Rexel
Rio Tinto
RockFeller Center
Saint-Gobain
Sanofi-aventis
Fondation Polaire Internationale, Antartica
Sonepar
Remote energy management solutions for the first “zero emission”
scientific research station Princess Elisabeth Antarctica
Suez Environnement
Sun Microsystems
Total
Veolia Environnement
Walmart
13
APC by Schneider Electric
Schneider Electric Today
APC by
Electric Today
Who
WeSchneider
Are
Industry leadership
The opportunity
Our solutions and services
14
We are part of the Schneider Electric
portfolio
Industry
Data centers
& networks
Buildings
IT
Business
(Critical
power &
cooling)
Residential
Low &
medium
voltage
power
Industrial automation
& control
Building automation
& security
Installation systems & control
(wiring devices + home automation)
Solutions & services
Energy efficiency
Renewable energy solutions
Energy &
infrastructure
IT Business 14%
Electrical distribution
Automation & control 27%
59%
A critical element of the most
comprehensive and integrated
energy portfolio in the industry
15
From Plant to Plug™: Helping our
customers make the most of their energy
Five markets
●
●
●
●
●
Energy and infrastructure
Industry
Data centers and networks
Buildings
Residential
72%
of the worldwide energy
consumption of these five
markets
Integrated solutions for…
● Electric utilities
● Water & waste water
● Oil & Gas
● Marine
● Mining, Mineral, Metals
● Machine builders
● Data centers / IT
● Hospitals
● Hotels
● Office buildings
● Retail
● Residential
16
Low
& medium
voltage
Installation
Systems
& Control
Critical
power
& cooling
services
Legrand
ABB
Industrial
automation
& control
Building
automation
& security
Renewable
Siemens
Honeywell
SMA
Siemens
Fronius
Emerson
Rockwell
Siemens
Panasonic
JCI
Eaton
Mitsubishi
Delivering both Domain Excellence and Architectural Solutions
17
Key Figures 2009…
APC by Schneider Electric
Schneider Electric
€2.4b revenue
€15.8b revenue
28% in new economies
34% in new economies
12,000+ people
100,000+ people
Presence in
100+ countries
Presence in
100+ countries
18
Our Global Footprint…
EMEA-LAM
3,050
North America
2,400
Greater China
1,970
Design Centers
Manufacturing/Distribution
Major Sales/Marketing
Locations
Asia Pac & Japan
5,700
Over
12,000 people worldwide
19
Markets & Environments
Drivers
% of IT Business
Revenue
Market Size
Competitors
Residential
Digital Home
Home Office
Home Entertainment Room
Home Entertainment
Custom Home Theatre
(on Demand)
Home Office
Home Theatre
Home Service Entrance/Whole Home
Home Workshop
Data centers & Networks
Business Computing Networks
Network Closet
Server Room
Small and Medium Data Center
Large and Extra Large Data Center
Buildings
Hospital
Hotel
Airport Terminal
Office Building
8-10%
$1.5B
High Density
Scalability
Green
Solutions/Single Source
Web 2.0
Co-location
Cloud Computing
Virtualization
Efficiency
76-80%
$17.7B
Energy Efficiency
New infrastructure
Government regulations
5%
$1.4B
8-10%
$2.7B
Industry
Manufacturing
Plant
Oil & Gas rig
Marine
Oil Prices
Factory automation
20
A history of leading innovation
From product leadership…
First
3-phase UPS
by Merlin Gerin
1964
Incorporated
APC
PowerChute®
software
revolutionizes
power
management
1981
1989
APC introduces its
first (NCPI)
architecture,
PowerStruXure ™
2002
APC
revolutionizes
cooling market
Symmetra®
Industry's first
modular UPS &
Matrix-UPS® is
introduced &
MGE™ Galaxy™
line is launched
1993
Introduced,
integrating power,
cooling, racks,
Management and
service
2003
APC purchases
Silcon A/S, &
scalable,
redundant UPS enters 3 Phase
UPS market
introduced
1997
NetBotz
acquired by
APC
2005
Science Center
created to
advance thought
leadership of
data center
design &
operation
1998
1999
Schneider Electric acquires
APC and forms the Critical
Power & Cooling Services
BU including the APC and
MGE UPS Systems brands
2007
… to Solution leadership
21
Our ambition is to …
Home & Business Networks
1
Transactional
business model
Drive HBN
leadership
position to
increase
share!
• Enhance leadership position in mature markets through
solution innovation in residential and business network
environments.
• Invest in emerging markets to leverage market growth –
BRIC and MEA.
• Grow transactional business globally through channel
development and marketing best practices.
• Drive quality improvements and reductions in product
costs through improved design and supply chain efficiencies.
Small / Medium Data Center
2
Solutions &
Services
business model
• Convert new customers by attacking the data center
Win the
data
center
battle!
market from under and climbing the value chain over time
• Leverage transactional business model to rapidly
deliver end-to-end data center solutions
Large / Very Large Data Center
• Leverage Schneider end-to-end offerings to
penetrate the high end customer segment
• Focus on software and service sales as a
unique differentiator
22
Our Executive Team
President & CEO
Laurent Vernerey
Central functions
Chief Technical
Officer
Chief Financial
Officer
Marketing &
Sales Process
Human
Resources
Jim Simonelli
Philippe Degrave
Chris Hanley
Kevin Roche
Chief Innovation
Officer
Customer Care
Quality &
Process
Supply Chain
Neil Rasmussen
Ed Machala
Randy Amon
Lines of Business
Home &
Business
Networks
Dave Johnson
Enterprise
Systems. Service
& Software
Dave Guidette
Regions
Americas
EMEA
Rob McKernan
Leonid Mukhamedov
Asia-Pacific
& Japan
David Plumer
Greater China
Alex Khoo
23
APC by Schneider Electric
Schneider Electric Today
APC by
Electric Today
Who
WeSchneider
Are
Industry leadership
The opportunity
Our solutions and services
24
IT Business leads the data center space
in three ways
THOUGHT leadership in power and cooling
White papers, Data Center University, Technology Center
• Data center energy efficiency increased by 10-30%
by applying best practices
• New thinking on thermal issues and eco-friendly equipment
recovery
SOLUTION leadership with innovative technologies
InfraStruXure and management software
Energy efficient technologies to get more work per kilowatt
A TCO approach from design to operations and upgrade
MARKET leadership with our “solution” approach
Trusted advisor status with CIOs and facility managers
Our combined heritage from IT and ET leadership presence
Providing experts to address physical infrastructure issues
Network of IT alliances: IBM, Sun, Dell …
25
Relationships:
Partners, government, industry, influencers
IT partners
Key industry groups
Collaborative development
of solutions
Contributing to the development
of industry standards
Regulators
Contractors / Engineers
Advising on emerging environmental
and safety standards
Collaborative support to develop and
deploy standards/solutions
26
Data center governance
Efficiency can’t be
ignored anymore
Industry--wide movement is underway to shape policy and behavior
Industry
● The Green Grid global consortium is
dedicated to standards, measurement,
processes, and technologies to improve
data center performance
is a founding member and on the
board of directors of The Green Grid
● The U.S. Environmental Protection Agency (EPA)
is defining data center efficiency standards
(Energy Star ratings)
● The European Commission’s Institute for Energy is defining
a “Code of Conduct” for data center efficiency
● Enterprise companies are starting to make public carbon
commitments
27
APC by Schneider Electric
Schneider Electric Today
APC by
Electric Today
Who
WeSchneider
Are
Industry leadership
The opportunity
Our solutions and services
28
A booming, fast-changing industry
Power, control and communication are
critical to everything we do
Our life and work are always powered and
connected
Energy is scarce and needs to be saved
and used more efficiently
Power with control and communication
opens new doors to innovation
Emerging countries have a considerable
and critical need for secured infrastructure
29
WW Spending on Servers, Power and Cooling,
and Management/Administration
Spending ($M)
Installed Base
$200,000
45,000,000
$175,000
$150,000
Power & Cooling
40,000,000
Mgmt & Administration
New Server Spending
35,000,000
30,000,000
$125,000
25,000,000
$100,000
20,000,000
$75,000
15,000,000
$50,000
10,000,000
$25,000
5,000,000
0
$0
'96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12
Power & Cooling Market continues to expand
Source = April 2009 Computing Infrastructure Trends: IDC
30
30
Data Center Challenges…
C8. What is the number one challenge that your data center faces today?
Power and cooling
21%
18%
Costs/budgets
11%
Security
9%
Space
Availablity/redundancy/DR
7%
Staffing/qualified staff
6%
Changing Technology
Green Initiatives
3%
2%
Source: Green Datacenter Survey 2008: IDC, N=504
31
31
Green Data Centers by the Numbers
Understanding the Motivations and Impacts
• The average data center is 10
years old
• 45% of data centers are more than 10 years old
• 65% of data centers have power & cooling issues
• 30% expect major DC facilities upgrade in next 3-5 years
• 70% operate data center at 65-75 degrees Fahrenheit
• 90% report energy efficient servers are important in
selection
Source = April 2009 Computing Infrastructure Trends: IDC
32
32
Tremendous business opportunity
in emerging markets
80% in
emerging
countries
Investment in electricity (in US$
trillions)
12
Last 100 years
12
Next 20
years
>
Source: International Energy Agency
33
APC by Schneider Electric
Schneider Electric Today
APC by
Electric Today
Who
WeSchneider
Are
Industry leadership
The opportunity
Our solutions and services
34
Providing integrated power and cooling
A unique positioning
solutions
AVAILABILITY
and QUALITY
TOTAL COST
OF OWNERSHIP
• High density
• Insufficient reliability
of power provided by
utilities
• Increasing number of
sensitive applications
• Rising cost of
downtime
Energy
Management
applications leading
to critical cooling
requirements
• Rising energy cost
per Kbyte
• Proportion of power
spending in IT
dramatically increasing
35
Typical customer questions…
● How can I know my system’s “availability status”?
● How can I identify and resolve power issues quickly?
● How can I reduce cable clutter and improve accessibility?
● What are the physical conditions inside the network closet?
● How can I keep networking equipment safe and secure?
● How can I monitor the environment?
● How efficient is my data center?
● How or where do I start the process of designing or building a new data
center?
● How can I determine how much power and cooling capacity is left in
each rack in my data center?
● How can I build a data center that is:
Designed for quick and easy growth and scalability like my other IT hardware?
Compatible with new high density servers
Optimized for multi-core and virtualized servers?
We have ANSWERS !
36
The APC digital home
“Green”
Back-UPS & SurgeArrest
Back-UPS UPS
Power generation
transfer switch solutions
Audio-video UPS & surge
AV in-wall power filter
and connection kit
SurgeArrest
37
The APC digital home
Trends
● Energy efficiency & use of renewable technologies
● Home automation
● Wireless technologies
● Convergence: IP-enabled media, appliances,
computing
● “Smart” utility meters
The APC advantage
● Most trusted brand & largest installed base
● Legendary reliability
● Stylish designs for AV applications
● Energy efficiency and “green” features
● Best overall protection for your digital life
38
The APC server room
NetBotz appliance
NetBotz camera pod
Cable management
Rack Air Containment
NetBotz sensor pod
NetShelter SX racks
Switched &
metered
rack-mount
PDU
NEW in 2009
Cutting Edge
Rack LCD
console
keyboard,
monitor
and mouse
Smart-UPS®
Smart-UPS®
or
Symmetra® UPS
InRow Cooling
InfraStruXure Central
management
39
The APC server room
Trends
● Consolidation creates a dynamic and
unpredictable environment
● Virtualization adds complexity and increases
criticality of physical server availability
● Higher density IT can drive the need for
dedicated supplemental cooling
● Higher levels of availability required - driving
the need for higher performance power, cooling,
racks, management and services
Scalable
power
Row-based
cooling
(w/ thermal
containment)
Vendorneutral
enclosures
Environmental
monitoring &
management
The APC advantage
● Whole-system “smart” design - solution that
integrates all elements
● Standardized, modular architecture that
addresses all challenges – high density, efficiency,
scalability, standardization with flexibility
● Real-time, rack-level, model-based
management
● Standardized, repeatable process for
planning and building (more timely, less cost)
40
The APC small/medium data center
Switched & metered
rack-mount PDU
NetBotz environmental sensors
InfraStruXure Central
data center management
Capacity and change
management
Symmetra PX UPS
InRow cooling
NetShelter SX racks
41
The APC small/medium data center
The APC advantage - The 4C’s
Components
Modular and scalable, with best-in-class efficiency. Increases
adaptability, minimizes human error, lowers mean-time-to-repair
while providing the ability to create a customized solution
Standardized architecture reduces risk of failure
Close-coupled cooling™
Placement of cooling units near the heat source
Containment
Thermal containment of airflow in high-density zones
Capacity management
Instrumented intelligence to optimize use of power and
cooling capacity
42
Schneider Electric large data center
Monitoring, management
and control
POD’s with hot-aisle
Containment
MV Switchgear
Racks and cable
management
MV Transformers
Computer Room Air
Conditioning
Security
LV power
distribution/busway
Services
UPS
43
Our large data center strategy
• Focus on breadth and depth of solution, to …
Provide unique customer value
• Leverage our broad market footprint, to …
Access high-end customer segment
The only company designing and offering all major subsystems of the data center – Schneider
has deep design expertise and intellectual capital
Applied expertise in data center assessments, consultation, design, engineering, management
software, project management, and service provides a pragmatic view of business challenges facing
data centers
Broad partnerships with IT channels, IT vendors, CE firms, and contractors enables Schneider to
work with all the influence points – providing unique understanding for the customer
Thought leadership in data center design enables Schneider to help solve the challenges that
data center operators face today and tomorrow
Schneider is uniquely positioned to provide
customers a complete data center EcoStruXure
44
Integrated management software
Remote
Management
Point-of-use
UPS critical power
3rd Party
DCPI
Remote
Management
InfraStruXure Central Management Platform
Scalable, standardized,
manageable architecture
ISX Central
UPS, PDUs,
cooling
Intelligent
sensors
3rd party
DCPI
45
Data center integrated management
Smart management can monitor,
analyze, model,
and forecast, so you can …
● Reduce non-IT power consumption
Increase DATA CENTER EFFICIENCY
Save money
● Free up power for more IT
● Industry recognition for high DCiE
●
UNMANAGED infrastructure
● Align capacity with demand
At row, rack, and server level
● Right-size
Reduce wasteful excess capacity
MANAGED infrastructure
46
Schneider Electric service offerings
Assessment Services
Data Center Efficiency Assessment
Analysis of real time or average efficiency
Data Center Cooling Analysis
(using Computational Fluid Dynamics)
Analysis of airflow and temperature patterns
Data Center Power and Cooling Assessment Service
Analysis of DCPI with recommendations to increase capacity, utilization and
availability
Data Center Thermography Assessment
Identifying hotspots
High Density Readiness Assessment
Analysis of the DCPI for deployment of blade or other high-density servers
Project Services
Project Management Services
Assist with rollout of large scale projects, while enabling the completion of projects
on time and within budget – allows customer to focus on core business objectives
Site Coordination Services
Ensures fewer unwelcome cost or scheduling problems, and greater visibility and
control of the data center project
Installation Services
Ensures equipment is configured for optimal performance, saving time and money
and extending the life of hardware solution
47
Data Center Capital Cost
● Vary parameters
● Experiment with “What if”
● Make tradeoffs
Power/cooling efficiency
Carbon footprint
Make informed decisions
BEFORE you invest in your data center
48
Why customers rely on us
Reputation for
“legendary reliability”
Install & service
friendly
Broadest
network of
service and
support
A Single DCPI
Source
Uptime! Long-time
world leader in power
protection
We grow with
the customer
Environmental
leader – ISO
14001, ISO 9001,
WEE, RoHs
Remote energy
management
capabilities
Software for
monitoring,
management,
capacity
planning and
configuration
Depth of
knowledge in
our industry
Industry leading
efficiency
49
Our strengths in our markets
Residential
● Solutions are locally available through a refined channel: “Anywhere, anytime”
● Residential applications from PCs to home theater
Buildings and industry
● Cost competitive
● Ability to customize products to your requirements quickly and efficiently
Data centers and networks
● Global leadership with the largest installed base of network and server UPS
● The most sophisticated network management software
● New “pods” in existing data centers or whole new data centers of various sizes
● Tools and experience for design decisions
● Reference design options OR custom design to your specification
● Project management, consulting, and turnkey expertise
50
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