Brand Activation Agency
Compulsory Briefing Session
13 September 2013
Agenda
1. Welcome
2. Introduction of RAF members
3. Circulation of Attendance Register
4. Presentation by RAF :
a. Procurement
b. Marketing & Communication
c. Scope of Work/Specification
5. Q & A
6. Closing
Bid Details
Background
1.
The RAF has an integrated Marketing and Communication Strategy
2.
Mandate to drive constant brand visibility in the market and take the
RAF services to the people
3. The RAF would like to partner with a creative and established Brand
Activations Agency that will bring the RAF Brand to life and create
brand connections (engagements)
4.
The RAF requires the services of a highly experienced Brand
Activation Agency which will interact with various customer grouping
5. The Agency will also be expected to coordinate all the Marketing
functions
Scope of Work
The successful bidder must:
1.Design, plan and implement 25 events in every province per year
2.Design, plan and implement 5 different experiences in all provinces per
year
3.Develop and execute a comprehensive inter grated events, promotions
and activations strategy
4.Possess an in-depth knowledge and experience in brand activations,
events promotions and campaign management
5.Demonstrate the ability to plan and execute activities on an adhoc basis
eg RAF on the road, World Aids Day, October Transport month
Scope of Work
6. Have necessary financial resources to allow for the production of
branding collateral and promotional items
7. Demonstrate ability to collaborate with traditional leaders, national and
local government and other influential stakeholders
8. Plan activities calendar annually and project plans in consultation with
RFA
9. Develop a brochure/s and/or an information pack on the programme
10. Ability to provide HR and related resources (3 – 15 personnel per
event/experience
11. Provide a report within 3 days after each event and experience
showing the data collected in terms of claims initiated, queries
addressed, RAF information brochures distributed….
Compliance Issues
1. Document check list in the bid document
2. No telephonic communication
3. Only email communication up to the 16th of September 2013
4. Complete in full and sign the bid document
5. All supporting documents (where applicable) must be submitted
6. Bid closing date and time must be observed
NB. Bidders may be disqualified for non-compliance should applicable
documents not be submitted
Mandatory Requirements
1. The bidder must confirm that they have read and understood
the terms and conditions set out in the bid document, which
terms and conditions the bidder accepts, in the event that the
RAF awards the contract to the bidder pursuant to this bid
2. Failure by the successful bidder to conclude a contract within
30 days following the issuing by the Fund of the award letter
to the successful bidder, will result in the bid being deemed to
be non-responsive which will then entitle the RAF to consider
other responsive bids and award the tender to another bidder
or bidders
Evaluation Criteria
1. Price = 90 points
2. BBBEE = 10 points
3. Technical and Functional:
3.1 Experience and expertise in providing similar services = 20
points
3.2 KPIs
3.1.1 Delivery capability =10 points
3.1.2 Quality of services/deliverables = 10 points
3.1.3 Geographical presence = 10 points
4. Bidder Culture = 10 points
5. Presentation = 40 points
Disqualification
1. The bidders that score 45% or more out of 60% before
presentations will be shortlisted for presentations and those that
score low will be disqualified
2. All bidders who score less than 75% on functionality including
presentations will not be considered for further evaluation on Price
and BBBEE
Response Format
Bid response format to be strictly adhered to for easy reference
Questions
?
THANK YOU