Developing Product/Service
Planning Skills
Advanced Marketing
ANALYZE THE LIFE CYCLE OF AN EXISTING PRODUCT OR SERVICE.
ANALYZE A PRODUCT LINE AND A BRAND EXTENSION, USING CASE STUDIES.
CREATE A PRODUCT EXTENSION FOR AN EXISTING PRODUCT.
Analyze Life Cycle of
an Existing Product
Class Activity- Process Questions

How can it be determined in which phase of the life cycle a selected
product is?

What strategies could be utilized to move the product to another phase?

What might a business do to delay the decline of a product?

How does pricing play a role in the sequence of events in the life cycle?

How can advancements in technology cause products to be continually
changed?

What is considered the least profitable stage of the life cycle? Why?