SVKM’s NMIMS UNIVERSITY
Course: Distance Learning
Subject: Product Management
Time: 3 hours
NB :
Year: 2008-2009
Marks: 100
1. Attempt any 5 Questions
2. Answers must be precise and written in points
3. Give relevant examples wherever needed
Q 1. What is a product? What is product management? Explain the different types of
products? (20)
Q 2. Discuss the factors that matter while considering product line extension. Explain the
advantages and disadvantages of product line extension. (20)
Q 3. Explain the concept of Product Life Cycle in detail. How do the various stages of the
PLC effect product planning, advertising and marketing strategy? (20)
Q 4.
Explain the BCG Growth-share matrix in detail. Choose a company and construct an
arbitrary BCG matrix for its various products. (20)
Q 5. What is product pricing? What are the various types of pricing? Explain the
relationship between price an demand?
(20)
Q 6. Write a note on brand positioning. Your company has manufactured a new brand of
laptop that is sleek, extremely light and smaller in size. What are your strategies for
positioning this brand?
(20)
Q 7.
Write short notes on –
a. Break-even analysis
(10)
b. Return on investment (10)
Q 8. Your organization intends to launch a new brand of jeans, focused at the young and
trendier consumers. As the Product Manager, you are responsible for the success of the
product. Outline the steps you will follow.
(20)
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