(Request for Proposal)
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TITLE PAGE AND CONTENTS
**so readers can easily find the
information they needed
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**prepared after the business plan is written
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DESCRIPTION OF THE BUSINESS
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Consists of the ff:
1.Definition of the
market
2.Definition of the
market share
3.Positioning strategy
4.Pricing strategy
5.Distribution strategy
6.Promotion strategy
Definition of the
Market
• Objective is to determine which
part of the total potential market
will be served by the firm
• Defined in terms of size,
demographics, structure, growth
prospects, trends and sales
potential
Definition of the
market share
P o s i t i o n i n g
S t r a t e g y
A positioning strategy aims to establish the defining
characteristic of a brand in the consumer's mind to
influence customer perception to communicate a
brand's competitive advantage effectively. It's all about
showing the audience how a brand wants to be
perceived in the mind of customers relative to
competing brands
Pricing Strategy
the methods and
procedures companies
employ to determine the
rates they charge for
their goods and services.
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Operations and
Management
Contains the following;
1.
2.
3.
4.
Organizational structure
Operating expenses
Capital requirements
Cost of good sold
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Financial Data
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Supporting Documents
Usually contains the following;
1.Owners resume
2.Contracts with suppliers
3.Contracts with customers or clients
4.Letters of reference
5.Copy of firms lease
6.Letters of intent
7.Copy of copyright or patents acquired, if applicable
8.Tax returns for the past three years