Note Taking Guide
Topic # 4352
TYPES OF MARKETING
Mr. Christensen
Marketing is “The task of ___________, developing and _______________ from
business opportunities by fulfilling ___________ ____________
________________________ __________________________ is marketing directed at
the consumer to satisfy ____________ needs. __________________ to
__________________ marketing is the marketing of goods and services that will be used
by businesses to produce goods and/or services.
In _________________ _________________________ one product is produced for the
entire market. _____________ ____________________ is directed at consumers with
similar needs and in some cases more narrowly defined _______________ markets.
The advent of computers and flexible manufacturing has allowed customer-level
_______________________ marketing.
The consumer first becomes _________________ or learns of a product, their Interest is
stimulated, they conduct a ____________________ of the product, and may use it on a
trial basis before they ________________ to buy or not buy the product. The consumer
evaluates their buying decision each time they need to purchase a product and may
Reinforce (buy) or reject (not buy) a product. Viewing who buys a new product the
___________________ are first followed by the _________ adopters they the early
_______________, late _______________ and finally the _______________. Business
to business marketing Business buyers make purchases based on how the purchase will
affect the company’s profits. A business becomes aware of a ______________
determines the problem’s ______________, they search for _____________________
solutions, ________________ those solutions, decide which choice to buy and
______________ their decision on buying or not buying again.
Government and institutional markets have ____________________ rules and reporting
requirements, in some cases the _____________________ bidder will be the winner.
Their needs and requirements are often __________________ and to a specific
requirement. Often new and old technology must be blended (interfaced) as with most
purchases support, training and reliability are major requirements.