Programmatic
Audience Buying
Buying Audience
through Ad
Network
 It is a whole
ecosystem.
 It is automated.
 It is a part of the
programmatic
audience buying.
 It is not automated.
 It sells all entire
inventories through
ad exchange.
 It does not sell all
entire inventories
through ad exchange.
 It is a complex and
lengthy process.
 It is a simple and easy
process.