2013 Area Conference
Team Decision Making Event Instructional Areas
Area Event
Business Law & Ethics
Buying and Merchandising
Financial Services
Hospitality Services
Marketing Communication
Area Role Play 1
Operations
• Describe crucial elements of a quality culture.
• Utilize quality control methods at work.
• Identify routine activities for maintaining business facilities and
equipment.
• Discuss the role of ethics in operations.
• Explain employee’s role in expense control.
• Discuss managerial considerations in staffing.
• Discuss the nature of environmental law.
Selling
• Explain the nature and scope of the selling function.
• Acquire product information for use in selling.
• Analyze product information to identify product features and benefits.
• Discuss motivational theories that impact buying behavior.
• Explain the concept of product mix.
• Enlist others in working toward a shared vision.
• Coach others.
Financial Analysis
• Explain the need to save and invest.
• Describe the role of financial institutions.
• Explain types of financial markets.
• Describe the relationship between economic conditions and financial
markets.
• Describe sources of securities information.
• Explain the nature and scope of financial globalization.
• Discuss the nature of convergence/consolidation in the finance
industry.
Communication Skills and Promotion
• Employ communication styles appropriate to target audience.
• Write persuasive messages.
• Write informational messages.
• Explain the role of promotion as a marketing function.
• Explain the types of promotion.
• Identify the elements of the promotional mix.
• Explain types of advertising media.
Marketing
• Explain marketing and its importance in a global economy.
• Describe marketing functions and related activities.
• Explain customer/client/business buying behavior.
• Demonstrate connections between company actions and results.
• Explain the concept of market and market identification.
• Explain the nature of corporate branding.
• Describe factors used by businesses to position corporate brands.
Sports and Entertainment
Travel and Tourism
Market Planning
• Explain the concept of marketing strategies.
• Explain the concept of market and market identification.
• Explain the nature of marketing plans.
• Explain the role of situation analysis in the marketing planning
process.
• Describe the use of technology in the selling function.
• Explain customer/client/business buying behavior.
• Demonstrate connections between company actions and results.
Customer Relations
• Identify desirable personality traits important to business.
• Discuss the nature of human resources management.
• Explain the nature of positive customer relations.
• Determine ways of reinforcing the company’s image through
employee performance.
• Reinforce service orientation through communication.
• Respond to customer inquiries.
• Orient new employees.