Uploaded by richardouma91

Marketing

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Car Buying Process
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Car Buying Process
As a consumer, it is important to carefully understand the necessary steps needed to make
a car purchase before spending any resource on it. The car buying process would go through the
7 steps outlined below:
Research: This involves gathering information about various care models available and the
prices before deciding on one.
Financing: It would be necessary to identify source of money that will help me acquire the car. I
can either borrow or obtain from my savings.
Buying versus Leasing: Having considered the available finances, I can either decide to buy or
lease the identified car
Negotiation: I would engage in a rigorous negotiation of the car price to get the best deal out of
it.
Precaution: I would inspect the car to determine its efficiency and condition.
Payment: It would be necessary to determine the final amount to be paid and disburse it to the
seller.
Other Costs: Finally, I would examine other expenses that may come with purchasing the car
including fuel, insurance and maintenance costs.
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