Quiz 1 Topic # 4352 TYPES OF MARKETING Mr. Christensen 1. True False Consumer marketing is directed at the consumer to satisfy their needs? 2. True False In business-to-business marketing goods and services are purchased for use by the company’s employees. 3-5. Define marketing? ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ _______________________________________________________________ 6. Under a mass marketing concept _________ (number) of products are produced to meet market requirements. 7. _____________________ _______________________ groups consumers (market segments) groups consumers with similar needs. 8. True False Customer –level marketing provides customized products through computers, databases and flexible manufacturing. 9-10. A consumer first becomes aware of a product, becomes interested, evaluates the product, if possible they try it and then they decide to do what ___________ or _____________. 11. True False Laggards are really lazy people? 12. The first people to buy a new product are called ___________________________. 13. In business to business marketing purchases are based on how they affect the companies ___________________________. 14. Companies have to have a ________________ before they purchase. 15.Companies always look for _________________ solutions as part of the buying process. 16. Marketing to the government often has red tape associated with special _______________and they may choose the _________________ bidder.