Projected
Disaster Strategy
Presented by: Meghan Dailey, Jamison Margaritis,
Matthew McCarthy, and Karalyn Mark
• We are planning for the unplannable, but here’s what we
know…
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Significant Damage
High loss of life likely
Communication blackouts expected
All hands on deck
• 90 out of 100 staff members accounted for.
• Correspondants at FEMA and the Red Cross
• We expect advertisers to pull out.
Re-cap of the situation
• Radio is most reliable right now.
• Opening the phone lines for public service.
• Complete focus on incident until further notice.
• 24/7
• No ads.
Radio
• Dedicated to broadcasting the disaster.
• TV coverage still available in non-affected areas
• The game: Too early to call
• Decision will be made at 9 AM tomorrow.
• Prepared to broadcast in an altered state.
TV
• Website
• Multimedia and written reports.
• Open forum for discussion.
• Uploaded videos and pictures.
• Twitter / Mobile
• Twitter and text blasts
• Filtered Twitter updates to both TV and Radio
Internet/Mobile
• Reporters on the ground ASAP to get stories
• Long term coverage (throughout recovery)
• Scaled back coverage when deemed necessary
• Larger context / Causality
For the Future