Elon Musk completed his acquisition of the Twitter platform on October 27, 2022 for $44
billion, and since entering the company's headquarters, we have witnessed many new events and
decisions that will completely change the nature of the platform during the coming period.
In this report we're going to review all the changes that have occurred in Twitter since Elon
Musk took over.
Here Is the changes and why this change happened and what are the optional effects:
What we can consider as opportunities
1.Musk has dismissed nearly half of the workforce, including senior employees such as the
CEO, CFO, General Counsel, and many other CEOs.
One approach could be to reduce labor costs. Infrastructure cuts could be another option.
Managers asked engineers this week in messages to suggest ways to save at least $500 million
per year across the company
2- Raising the price of the account’s authentication service:
On November 1, Musk announced that the price of his Twitter Blue verification
subscription service would be raised to $8 per month instead of $5.
This is another method to increase the company income
Where there is 189800 certified accounts on twitter at this moment and by simple calculation
we can find that twitter get 189800*8*12=18,220,800 $ a year
What we can consider as threats
3- Advertisers withdrew from Twitter:
Musk's decisions to lay off employees and reduce restrictions on content posted on Twitter
have alarmed advertisers across the platform.
Although the decision is temporary, it will significantly affect the company's revenues, as the
main source of income for these companies is advertising.