Should advertisers use LLMs on Twitter?
Twitter 2
Advertisers on Twitter
●
Main source of income
●
Big pool of potential customers
●
A win-win situation
Advertisers using LLM on Twitter
1.
Targeted Advertising
2.
Promoted Tweets
3.
Customized landing pages
4.
Twitter Analytics
Should advertisers use LLM’s on Twitter to target
individuals, considering the negative impact on those
with mental health issues or emotional vulnerabilities,
in order to maximize sales and profit?
Solutions
techcrunch.com
Possible solutions
Middle way:
consent
●
Ask users for consent
Cooperation:
ask experts
●
Black & white:
everything /
nothing
Consult mental health
experts
●
●
Allow LLM’s for all
advertisers
Or forbid LLM’s for all
advertisers
Our Chosen Solution:
Combination of:
Middle way:
Consent
●
Informational privacy issue
fixed
●
Users’ trust in Twitter restored
Cooperation: ask
experts
●
●
Truly informed decisions
Prevents harm to well-being
WHY INFORMED CONSENT?
Individual
responsibility
Regain trust of
user base
Users can opt-in for LLM
in advertisement to fully
utilize the advantages
these models can offer for
user and advertiser.
Offering informed consent
can boost the public
perception of the
company.
Germain T. (2022, December 14) Elon’s Cool New Plan for Your Data Is Probably Illegal, gizmodo.com
WHY CONSULT EXPERTS?
Truly
informed
consent
Experts can advise twitter
on how to inform users in
a sufficient way about
LLMs in order to allow for
truly informed consent.
Emotional
Vulnerabilities
Experts can help twitter
set up guidelines that
protect users from
impulsive buying decisions
that put them under
financial strain.
Fears and
Insecurities
Experts can also aid in
setting up guidelines that
prevent the various fears
and insecurities that are
associated with targeted
advertisement.
vox.com
Thanks!
CREDITS: This presentation template was created by Slidesgo, and
includes icons by Flaticon, and infographics & images by Freepik