Twitter Ad Spec Sheet
Overview
Twitter Cards feature a variety of rich media experiences for users. Advertisers
can incorporate Twitter Cards into their paid social strategy to achieve
campaign objectives. Advertisers also get analytics around key metrics for
these Twitter Cards.
Twitter’s other ad offerings include Promoted Tweets, Promoted Trends and
Promoted Accounts. Note that Twitter Cards are a form of Promoted Tweets
and allow advertisers to strategize beyond text copy.
Twitter Card Types
Here’s a quick reference of all the Twitter Cards and their dimensions.
Twitter Card Type Function Dimensions Summary Card Title description, thumbnail, Twitter account attribution Summary Card w/ Large Image Summary card features w/ larger featured image Title: 70 characters; Description: 200 characters; Image: 280px x 150px minimum w/ 1MB max Photo Card Photo card only Image Bile size 1MB max Gallery Card Collection of four photos Description: 200 characters; Image: 1MB max Bile; 4 images max App Card Mobile App detail with direct download Description: 200 characters max; App from Apple iTunes or Google Play Player Card Card with video and audio media (i.e. SoundCloud, Vine videos) MP4 video format; Video: H.264, Baseline ProBile (BP), Level 3.0 up to 640 x 480 fps; Audio: AAC, Low Complexity ProBile (LC) Product Card Card to designed to feature product information Description: 200 characters; image 1MB max Bile Lead Generation Card Lead generation for product or service with call to actions and email forms Image width minimum 600px w/ 4:1 ratio w/ 1MB max Bile; supports jpg, jpeg, png, gif; card title 50 characters max; call to action label 20 characters max Website Card Card to feature website and drive click through trafBic Image max 1MB; image minimum 240px x 96px w/ 5:2 aspect ratio App Download Cards Feature apps and drive installs, opens, and re-­‐
engagement 140 character tweet description; requires Google Play or iTunes App app for download Place your
featured info
or stat here
www.kineticsocial.com
Ÿ Title: 70 characters; Description: 200 characters; Image: 120px x 120px minimum w/ 1MB max Bile and resized to 120px x 90px sales@kineticsocial.com