NZQA Expiring unit standard
987 version 5
Page 1 of 3
Title
Carry out a sales programme for an automotive product or service
Level
6
Credits
6
Purpose
This unit standard is for people in automotive sales and service
areas. People credited with this unit standard are able to:
research the market place; advertise an automotive product or
service; and carry out an automotive sales campaign.
Classification
Motor Industry > Automotive Sales
Available grade
Achieved
Entry information
Unit 388, Identify the market for automotive products and
purchase the stock; Unit 390, Promote automotive products;
and Unit 3384 Demonstrate an automotive product to show its
operation and use; or demonstrate equivalent knowledge and
skills.
Critical health and
safety prerequisites
Explanatory notes
The following legislation and amendments are required to be consulted and followed
where applicable:
–
Consumer Guarantees Act, 1993.
Outcomes and evidence requirements
Outcome 1
Research the market place.
Evidence requirements
1.1
Factors affecting sales demand are identified.
Range
1.2
catchment area, economic environment, product and pricing,
supply and demand, niche in the market-place, customer buying
motives, environmental image, service back-up, business
reputation.
Existing and recent marketing programmes for similar products are identified,
and a strategy report is produced and confirmed with management.
NZ Motor Industry Training Organisation
(Incorporated)
SSB Code 101542
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
987 version 5
Page 2 of 3
Outcome 2
Advertise an automotive product or service.
Evidence requirements
2.1
Product knowledge is consistent with manufacturer's details.
2.2
Sales promotional aids that will improve product image are identified, consistent
with product manufacturer's recommendations.
2.3
Publicity coverage and costs are defined and confirmed with management.
2.4
An advertising budget that is within management's stated expenditure
allowance is developed.
2.5
Copy is prepared, approved by management, and accepted by the advertiser.
Outcome 3
Carry out an automotive sales campaign.
Evidence requirements
3.1
A campaign organisation timetable is produced that is approved by all the
parties involved.
3.2
The planned sales campaign is completed within the timetable requirements.
3.3
Automotive sales as a direct result of the marketing programme are evaluated
against costs and target.
This unit standard is expiring. Assessment against the standard must take place by
the last date for assessment set out below.
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
9 November 1993
31 December 2016
Review
2
4 October 1996
31 December 2016
Review
3
26 February 1999
31 December 2016
Review
4
25 June 2007
31 December 2016
Rollover
5
19 November 2010
31 December 2016
Accreditation and Moderation Action Plan (AMAP) reference
0014
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
NZ Motor Industry Training Organisation
(Incorporated)
SSB Code 101542
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
987 version 5
Page 3 of 3
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, or
an inter-institutional body with delegated authority for quality assurance, before they can
report credits from assessment against unit standards or deliver courses of study leading
to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Consent requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
NZ Motor Industry Training Organisation
(Incorporated)
SSB Code 101542
 New Zealand Qualifications Authority 2016