NZQA Expiring unit standard
15412 version 5
Page 1 of 3
Title
Demonstrate knowledge of automotive product promotion, and
complete a promotional plan
Level
4
Credits
4
Purpose
This unit standard is for people in the automotive industry in the
sales or service area. People credited with this unit standard
are able to demonstrate knowledge of planning an automotive
product promotion, and complete an automotive product
promotion plan.
Classification
Motor Industry > Automotive Sales
Available grade
Achieved
Explanatory notes
The following legislation and amendments are required to be consulted and followed
where applicable:
Consumer Guarantees Act, 1993.
Outcomes and evidence requirements
Outcome 1
Demonstrate knowledge of planning an automotive product promotion.
Evidence requirements
1.1
Purpose of planning an automotive product promotion is identified.
Range
1.2
Ways of carrying out an automotive product promotion are identified.
Range
1.3
company profile, financial, moving stock, improving customer
base.
in combination with supplier, in-house;
direct mail, showroom, advertising, word of mouth.
Procedures to carry out an automotive product promotion are identified.
Range
identifying customer needs, calculating promotional costs,
determining the effectiveness of promotion, selecting the product,
availability of the product, timing of the promotion, monitoring
competitor activities.
NZ Motor Industry Training Organisation
(Incorporated)
SSB Code 101542
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
15412 version 5
Page 2 of 3
Outcome 2
Complete an automotive product promotion plan.
Evidence requirements
2.1
Suitable advertising media are identified.
local and national – print (trade journals, newspapers, magazines),
radio, television.
Range
2.2
Promotional costs and effectiveness are identified.
Range
newspapers, pamphlets, direct mail, broadcasting media.
2.3
Availability of sufficient product for the term of the promotion is determined with
the supplier.
2.4
Competitor activities are identified, analysed, and taken into account when
formulating plan.
2.5
An analysis of the plan is produced and presented to the supervisor.
Range
product recommendation, product supply and likely demand,
customer target, financial projection, effectiveness of different
types of advertising, length of promotion, method of obtaining
customer feedback, feasibility of product relaunch.
This unit standard is expiring. Assessment against the standard must take place by
the last date for assessment set out below.
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
23 February 1999
31 December 2016
Revision
2
16 April 2003
31 December 2016
Review
3
25 June 2007
31 December 2020
Rollover
4
19 November 2010
31 December 2020
Rollover
5
22 August 2014
31 December 2020
Consent and Moderation Requirements (CMR) reference
0014
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
NZ Motor Industry Training Organisation
(Incorporated)
SSB Code 101542
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
15412 version 5
Page 3 of 3
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the Consent and Moderation Requirements (CMR). The
CMR also includes useful information about special requirements for organisations wishing
to develop education and training programmes, such as minimum qualifications for tutors
and assessors, and special resource requirements.
NZ Motor Industry Training Organisation
(Incorporated)
SSB Code 101542
 New Zealand Qualifications Authority 2016