NZQA Expiring unit standard
983 version 6
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Title
Plan and implement an automotive product sales project
Level
4
Credits
7
Purpose
This unit standard is suitable for people in automotive parts and
accessories merchandising areas of the motor industry.
People credited with this unit standard are able to plan and
implement an automotive product sales project by: researching
the product to be marketed; planning a selling strategy;
constructing an automotive product display; demonstrating
knowledge of extending sales relating to a product; and
completing the automotive product project.
Classification
Motor Industry > Automotive Sales
Available grade
Achieved
Entry information
Critical health and
safety prerequisites
Unit 15412, Demonstrate knowledge of automotive product,
promotion and complete a promotional plan, or demonstrate
equivalent knowledge and skills.
Explanatory notes
None.
Outcomes and evidence requirements
Outcome 1
Research the automotive product to be marketed.
Evidence requirements
1.1
A description of the product is obtained and general features and technical
specifications are identified.
1.2
The main selling features of the product are identified as those prescribed by
the product manufacturer.
NZ Motor Industry Training Organisation
(Incorporated)
SSB Code 101542
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
1.3
Customer needs for the product are identified.
Range
1.4
983 version 6
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rational and emotional, product and patronage buying motives.
Ways in which the product can benefit a customer are identified.
Range
product selling features and corresponding customer benefits.
Outcome 2
Plan a selling strategy.
Evidence requirements
2.1
Methods of selling the product to different types of customer are identified.
Range
2.2
Promotional advertising for the product is designed and the advertising
approved by the supervisor.
Range
2.3
self-important, argumentative, timid, price minded, browsing,
impulsive, technical, decisive.
types of media identified, detailed costings obtained.
The relative merits of different media are assessed in terms of budget and
target customer group.
Outcome 3
Construct an automotive product display.
Evidence requirements
3.1
A marketing display plan utilising available promotional material is submitted
and approved by the supervisor.
3.2
A display is constructed in the workplace.
Range
design principles, pattern, type, incorporating a theme, positioning
in workplace, use of material supplied, overall impact, supervisor
or management approval.
Outcome 4
Demonstrate knowledge of extending sales relating to the automotive product.
Evidence requirements
4.1
The ways in which the sale of the product can be extended are identified.
Range
bulk discount, incentive selling, related parts, value added.
NZ Motor Industry Training Organisation
(Incorporated)
SSB Code 101542
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
4.2
983 version 6
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Marketing improvements that can be made to the product, and that are likely to
increase sales are identified and agreed to by the supervisor.
Outcome 5
Complete the automotive product project.
Evidence requirements
5.1
The information gained in researching the product, planning a selling strategy,
constructing a display, and obtaining knowledge of extending sales, is compiled
into a project workbook for future reference.
5.2
A summary of the automotive product project is given to the supervisor.
Range
methods and difficulties in gaining the required information,
benefits to the work place, reference to future planning of other
projects, practical results of the project.
This unit standard is expiring. Assessment against the standard must take place by
the last date for assessment set out below.
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
9 November 1993
31 December 2016
Review
2
4 October 1996
31 December 2016
Review
3
26 February 1999
31 December 2016
Review
4
25 June 2007
31 December 2016
Rollover
5
19 November 2010
31 December 2016
Rollover
6
20 November 2015
31 December 2020
Consent and Moderation Requirements (CMR) reference
0014
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, or
an inter-institutional body with delegated authority for quality assurance, before they can
report credits from assessment against unit standards or deliver courses of study leading
to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
NZ Motor Industry Training Organisation
(Incorporated)
SSB Code 101542
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
983 version 6
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Consent requirements and an outline of the moderation system that applies to this
standard are outlined in the Conesnt and Moderation Requirements (CMR). The CMR
also includes useful information about special requirements for organisations wishing to
develop education and training programmes, such as minimum qualifications for tutors and
assessors, and special resource requirements.
NZ Motor Industry Training Organisation
(Incorporated)
SSB Code 101542
 New Zealand Qualifications Authority 2016