Item 4A-August 10, 2012
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/hr/compensation-and-evaluation for complete instructions
Incumbent(s) Name (if applicable): Chad Waters
Position #(s): CL 41535
Current Title: Administrative Assistant III
Current Range: GR 27/8
(JCC:02,211; NE )
Department: Dean and Director’s Office
College/Division: University of Nevada
Cooperative Extension (UNCE)
Account #(s): 1107-151-0001
Action Proposed: (check all that apply) Classified to Administrative Faculty Conversion
2
(X) New position: Proposed Range:
Proposed Title: Specialist, Web Communications (UNCE)
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
JCC (Current
( ) Line of Progression (show titles below)
or new HR
Range:
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Jim Sloan, Communications Specialist, UNCE
Immediate Supervisor’s Signature
__________________
Date
____________________________________________________________
Karen Hinton, Dean and Director, UNCE
Director/Chair/Dean
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Jannet Vreeland
Date
Vice Provost and Secretary of University
Action Approved by the President (Completed by Faculty HR):
Position #:
EEO Code: 3J
CUPA Code: CM5533
Job Class Code: 67292
Exempt: Yes or No Census Code: 104
Range: 2
Effective Date: 8/1/2012
Approved Title:
SPECIALIST, WEB COMMUNICATIONS (UNCE)
____________________________________________________________
__________________
Employee Signature
Date
(Employee signs and sends to HR for personnel file after PDQ has been “final” stamped for approval)
Rev. 6/1/2012
Position Description – Specialist, Web Communications (UNCE)
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1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Specialist, Web Communications, is a member of the University of Nevada Cooperative
Extension (UNCE) and reports to the Communications Specialist. The focus of this position is
conceptualizing, planning, designing and producing web pages for the UNCE website that support
operations and marketing for UNCE. The individual is responsible for creating designs and coding into
standards-based websites and manages content updates. The individual also works with the
Communications Specialist on other marketing projects, such as design concepts for print materials,
as needed.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
60% - Website Programming, Development and Maintenance
 Maintain and execute content and graphic elements on the website, including: troubleshooting,
optimizing efficiency and performance, updating content, images and photos
 Assist with establishment of web-related policies and procedures
 Participate in all phases of web development to create standards-based websites from
approved website designs, including accessible and efficient templates and style sheets
 Collaborate with other IT and marketing professionals in a team-based environment to
complete department projects
 Maintain information on department-controlled websites and ensure appropriate levels of
security and encryption protocols
 Code sites to communicate with databases and integrate images, text, video and sound
 Test and ensure websites are functional across different browser types
 Manage statewide social media accounts including, but not limited to, Facebook, Twitter and
YouTube
 Produce newsletters for online use
15% - Graphic Design
 Convert third-party images, stock photos and provided photos to web-ready images
 Draft designs for new pages and/or website functions for input and approval by
Communications Specialist and Dean and Director
 Provide ideas, suggestions, mock-ups and prototypes on page layout, content organization
and navigation
 Utilize web design concepts for efficient navigation and user-friendly interactions
 Draft designs for print materials
10% - User/Customer Support
 Provide primary support to all users of the area and college websites
 Provide secondary technical support to college users
 Provide administrative support as needed
Position Description – Specialist, Web Communications (UNCE)
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10% - Project Management
 Participate in meetings with stakeholders to assess web communications needs and discuss
options and provide advice about possible solutions
 Contribute input on the feasibility of integrating web-based applications
 Launch and maintain websites
 Perform quality assurance tasks relating to website projects
 Manage online Moodle-based state mandatory supervisor training courses through eXtension
 Manage enrollment software for 4-H program (4HOnline) including creating yearly federal
reports
5% - Research, Development and Training
 Research other institutions to assess best practices in higher education web design
 Research and monitor trends in websites including social media
 Provide training to faculty and staff for updating portions of the website, social media and
4HOnline enrollment software
 Undertake professional development through study, training, conference attendance, etc.
3. Describe the level of freedom to take action and make decisions with or without supervision
and how the results of the work performed impact the department, division and/or the
university as a whole.
Level of Freedom:
The individual works closely with the Communications Specialist to create and implement specific
goals and strategies. The position has the freedom to make necessary design formatting,
presentation, and other editorial decisions in order to make the website more effective provided they
fall within the direction set. Although subject to supervisor oversight, the position’s recommendations
are of primary consideration in decisions related to website production. The Specialist, Web
Communications is a professional of the craft whose knowledge, experience and skill is relied on to
ensure quality, effectiveness, and accessibility in the UNCE website.
Impact:
The unit will only be capable of fulfilling its responsibilities if the duties of the Specialist are
accomplished in a timely manner with a high level of accuracy, personal enterprise and creativity.
Decisions and performance by this position may adversely affect budgets, deadlines and relationships
with University constituents. Decisions have a large impact on the success of the department in
reaching its goals as well as the public’s perception of the University.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Standards-based websites and related technology
 HTML, XHTML, CSS, JavaScript and other Web technologies
 Programming languages such as ASP, ASP.NET, PHP
 Microsoft Internet Information Server (IIS)
 HTML editing software
 Photo and image manipulation software (Adobe Creative Suite)
 HTML and CSS validation
 Accessibility standards including Section 508 of the Rehabilitation Act and W3C Web Content
Accessibility Guidelines (WCAG)
Position Description – Specialist, Web Communications (UNCE)
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Web design principles and processes
Information architecture, usability principles and practices
Cross-browser and cross-platform considerations
Databases (Access, SQL)
Skills:
 Proficiency in use of a personal computer and current software applications including but not
limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint and email) and specifically
in bulleted items above
 Strong interpersonal skills
 Excellent verbal and written communication
 Organizational and time management
 English/grammar usage
Ability to:
 Communicate with constituents not familiar with web design and technologies
 Work in a diverse, team-based environment
 Troubleshoot problems related to web design and functionality; work with other team members
to troubleshoot problems
 Write for a specific demographic audience
 Maintain confidentiality of sensitive information
 Work and interact with a diverse population
 Manage, prioritize, and complete multiple projects/tasks in an efficient and timely manner while
maintaining focus on organizational goals
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
UNCE faculty and staff
UNCE administration
UNCE IT and University IT
departments
Development & Alumni Relations
Integrated Marketing
External
General Public
EXtension
NSHE Institutions / State of
Nevada
4HOnline
Reason for Contact
To provide in-house support and/or discuss web development
needs and to provide training on website updates, social media
and 4HOnline
To collaborate on website development and address maintenance
issues
To discuss website and/or security related issues and ensure
compliance with University guidelines
To provide content for use in email marketing
To ensure compliance with University guidelines
Reason for Contact
To provide assistance with finding information or resolve website
issues
To create and manage Moodle-based training courses
To provide support for Moodle-based training courses
To resolve issues with 4HOnline enrollment software
Position Description – Specialist, Web Communications (UNCE)
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6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and two years, or a Master’s Degree and one year, of experience in
developing websites
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None