For Immediate Release – Lawton, OK, March 24, 2004
Marketing basics to be taught at CU workshop
New and existing small businesses will learn innovative ways to attract more customers through a
workshop, “Marketing Plan Basics,” on Wednesday, March 31, at Cameron University in Lawton.
CU assistant marketing professor Dr. Terrence Paridon, the university’s 2003-2004 Edward and Lenore
Hamra Retail Marketing lecturer, will lead the workshop. This workshop was developed at the request of
the Cameron University Students in Free Enterprise Team, which is working to increase entrepreneurship
across Southwest Oklahoma.
Workshop participants will learn how to improve their skills in developing marketing plans for new or
existing business, get more customers, learn to build or improve market potential, and have an opportunity
to network and collaborate with other business owners.
Wednesday’s workshop runs from 9 a.m. until 3 p.m. in South Shepler 402. Registration is $10 per person,
payable at the door. CU and Great Plains Technology Center students will be admitted free.
The Shepler Center is located on the CU campus at the intersection of "E" Avenue and University Drive in
Lawton. To register, call the School of Business at 580/581-2267.
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PR#04-068
Editors and Broadcasters: For details, contact CU Government & Community Relations at 580.581.2211.