COLLEGE OF BUSINESS
Curriculum Committee
April 26, 2011
Page 1 of 1
2010-11 #13
Department of Accountancy
Course revision: Page 61, 2010-11 Graduate Catalog
655. INTERNATIONAL TAXATION (3). Study of U.S. laws that have tax implications for
international transactions. Emphasis on U.S. taxation of multinational operations and taxation of
foreign persons in the U.S. A student must earn a grade of C or better in an income tax concepts
course prior to enrollment. PRQ: A grade of C or better in ACCY 647 or consent of department.
Rationale: Many of the concepts covered in ACCY 655 are based on the fundamentals of corporate taxation. As such,
ACCY 647 Corporate Taxation is added as a prerequisite to provide students with the foundational knowledge to master
the material presented in this course. The language regarding the income tax concepts course is redundant once this
prerequisite is added, so it is stricken.
Department of Marketing
Course revision: Page 86, 2010-11 Undergraduate Catalog
355. MULTICHANNEL DIRECT MARKETING (3). Survey of all aspects of direct marketing
through multiple channels. Traditional direct marketing topics including direct mail, retail direct
marketing, print media, and list management. Current topics including electronic media, interactive
marketing, customer relationship marketing, strategic database marketing, and privacy issues. PRQ:
MKTG 310 or UBUS 310.
Rationale: The proposed course description better reflects the current content being taught in the course and changing
technologies in interactive marketing.
Course revision: Page 87, 2010-11 Undergraduate Catalog
455. DATABASE MARKETING MANAGEMENT AND DATA MINING (3). Intensive
examination of the concepts and tools to manage and utilize a marketing information system.,
Emphasis on using database information in a marketing context. Topics include sources of marketing
data, Emphasis on the use of various statistical tools to identify marketing opportunities,. the use of
mapping tools in marketing, Topics may include recency, frequency, and monetary (RFM) analysis,
clustering techniques, linear and logistic regression, and an introduction to neural networking and its
use in marketing information systems. CRQ: MKTG 355.
Rationale: The proposed course description better reflects the current content being taught in the course and changing
technologies in interactive marketing.
Course revision: Page 67, 2010-11 Graduate Catalog
550 650. PERSONAL SELLING FOR MANAGERS (3). Includes basic theories and strategies for the
selling of self, ideas, and proposals within the firm as well as externally to major customers and
prospects;. Role playing is utilized to develop skills and theoretical frameworks for the development
of major accounts and the salesforce; selling skills for both dyadic and group situations;, and
presentations by students in a variety of business-related selling situations. PRQ: MKTG 505 and or
consent of department.
Rationale: The proposed course description better reflects the current content being taught in the course. The proposed
number better reflects the graduate content of the course.