COLLEGE OF BUSINESS
Curriculum Committee
September 10, 2013
Page 1 of 2
2013-14 #1
College of Business
Course revision: Page 74, 2013-14 Undergraduate Catalog
UBUS 100. CAREER COMPASS (0). A career exploration program for freshmen and
sophomores who have indicated a desire to pursue a major in the College of Business. Based on
an assessment of a student’s interests, abilities skills, and motivators, provides four workshops
that will inform and guide students toward a specific business major and ultimately a career that
is the best fit students explore the business majors and career paths that best fit their business self.
These four workshops must be completed before enrolling in UBUS 310 Completion of the
program will be required for students to be eligible to enroll in UBUS 310. This course is optional
for transfer students with 45 or more credit hours. S/U grading.
A. Kick-Off
B. Who Am I
C. My Major
D. My Career
UBUS 310. BUSINESS CORE: LECTURE (9). … PRQ: A grade of C or better in each of the
following: ACCY 206, ACCY 207, ECON 260, ECON 261, ENGL 104 or ENGL 105, MATH
211 or MATH 229, MGMT 217, PSYC 102, OMIS 259, and UBUS 223; satisfactory completion
of UBUS 100: A and B and C and D1; a cumulative GPA of at least 2.75; and junior standing.
CRQ: UBUS 200.
Footnote: 1This course is optional for transfer students with 45 or more credit hours.
Rationale: Changes to course description for UBUS 100 and prerequisite for UBUS 310 due to programmatic
formatting changes in how UBUS 100 (Career Compass) is taught. The program used to be four separate
workshops and is now taught as an eight week workshop series.
Other catalog change: Page 54, 2013-14 Graduate Catalog
Professional One-Year Master of Business Administration
The one-year professional M.B.A. is designed for working professionals who desire to earn the
degree in an accelerated evening format while continuing to work full time in an organization.
Students must have completed an undergraduate degree in business and have post-undergraduate
work experience prior to starting the professional one-year M.B.A. Courses are offered in the
evening, meeting two nights per week. Students may begin the professional one-year M.B.A. only
in the spring semester. For further information contact the office of M.B.A. programs at (866)
648-6221.
Rationale: The proposed name change to one-year better aligns with like programs in the M.B.A. market space.
Individuals considering an M.B.A. find the term “professional” unclear in that they think the program is only for a
professional (e.g., doctor, lawyer, etc.), whereas the term “one-year” is not associated with a specific profession
and better defines the delivery format of the program.
COLLEGE OF BUSINESS
Curriculum Committee
September 10, 2013
Page 2 of 2
2013-14 #1
Department of Marketing
Other catalog change: Page 89, 2013-14 Undergraduate Catalog
Major in Marketing (B.S.)
Business Core (45-50)
Requirements in Department (21-24)
MKTG 99 – Portfolio (0)
MKTG 325 – Buyer Behavior (3)
MKTG 350 – Principles of Selling (3)
MKTG 443 – Marketing Research (3)
MKTG 495 – Marketing Strategy (3)
Electives in marketing, UBUS 485, or one of the following areas of study (9-12)1
Interactive Marketing (12) (9)
MKTG 370 – Internet Marketing (3)
MKTG 443 – Marketing Research (3)
MKTG 470 – Interactive Marketing Technology (3)
One of the following (3)
MKTG 348 – Integrated Marketing Communications (3)
MKTG 355 – Multichannel Direct Marketing (3)
MKTG 455 – Database Marketing Management (3)
OMIS 452 – Database Management for Business (3)
↓
Rationale: This is a change due to duplication of credits. MKTG 443 is listed as a required course in the
Interactive Marketing area of study; however, it is already a required course for all marketing majors. Thus it
should be deleted from the listing of required courses for the area of study.