COLLEGE OF BUSINESS
Curriculum Committee
September 14, 2010
2:00 p.m.
2010-11 #2
Present
E. Towell (chair), R. Shortridge, J. Johnson, J. Burton, V. Krishnan, B. Mackie, D.
Montavon, M. Dalsky, A. Buhrow, L. Marcellus, A. Carrel, P. Zerull
Guests
G. Gordon, P. Magnusson, L. Matuszewski, C. Stakal
Action on Minutes
The minutes from the First Meeting, August 31, 2010, were approved as presented.
Undergraduate Student
Representative
Drew Montavon, Marketing major, was introduced as the undergraduate student
representative on the committee.
MGMT 460H
The committee approved the removal of the H in the course number for MGMT 460 per
request from the Catalog Editor. With implementation of MyNIU, the H is no longer
needed to designate an honors course. Revisions to the course description and prerequisite
were also approved. (See pages 1-2 of 3)
The committee further asked the department to consider renumbering the course to MGMT
499.
Minor in International
Marketing/Area of Study
in International
Marketing
Marketing revised its proposal from the last meeting for a Minor in International
Marketing, indicating the minor is not available for marketing majors. One of the electives
was revised, along with a prerequisite change for MKTG 467.
An Area of Study in International Marketing was proposed by the Department of
Marketing for its majors. After discussion, committee members suggested a change to the
requirements.
The committee approved the following as edited: Minor in International Marketing, Area
of Study in International Marketing, revision to the prerequisite for MKTG 467 (See pages
2-3 of 3)
Career Compass
New Course Proposal
The committee continued its discussion of the new course proposal Career Compass,
renumbered as UBUS 100. Further discussion will continue at the next meeting.
ACCY 531
A revision in credit hours was approved for ACCY 531to match the change made
previously to the equivalent undergraduate course, ACCY 331. (See page 1 of 3)
Fast-Trak MBA
Catalog copy for the Fast-Trak MBA was approved. (See page 1 of 3)
Adjournment
The meeting adjourned at 3:10 p.m.
Minutes approved: September 28, 2010
_______________________________________
Brian Mackie, Assistant Faculty Chair/Secretary
BM:cw
Copies to: Vice Provost; Committee on the Undergraduate Curriculum; Director of Admissions; Graduate Council
Curriculum Committee; University Publications; Career Services; Student Affairs; University Archives; College
Curriculum Committees; Student Association; Registration/Scheduling; College of Business Faculty
REQUEST FOR APPROVAL OF A SUBDIVISION OF A MAJOR/OTHER
[Undergraduate Emphasis or Minor or Graduation Specialization or Concentration]
1. Responsible department or administrative unit: Marketing
2. Name of degree program (if applicable): NA
3. Proposed title of subdivision: Minor in International Marketing
4. CIP Classification (if applicable):
5. Date of implementation: Fall 2011
6. Description of proposed offering: Series of courses available to any NIU undergraduate student
in good standing, excluding students majoring in Marketing.
7. Rationale for proposal: The last several decades has seen unprecedented integration of the global
economy. Foreign direct investment and international trade has grown by over 1,000% and
400%, respectively. This has had several positive benefits, such as increased access to global
standards of excellence, faster diffusion of innovation, and a fusion of cultures. However, it has
also posed many challenges to the domestic economy in terms of increased competitiveness, job
shifts, and downward pricing pressures. Thus, to remain competitive in a global economy, there
is a tremendous need to develop a globally aware and culturally sensitive student. The proposed
international marketing minor will help meet these challenges. The appendix provides further
facts and figures as evidence of a changing global landscape.
An international marketing minor also directly addresses Standard 15 of the AACSB’s
Assurance of Learning standards, including the general knowledge and skill areas of 1) the
dynamics of the global economy and 2) multicultural and diversity thinking, and also the
management-specific knowledge and skill in the “domestic and global economic environments
of organization” category.
8. Expected impact of proposal on existing campus programs: broaden student perspectives in a
changing global environment, enhance multicultural management skills, and improve career
preparation for all participating students.
9. Expected curricular changes including new courses: revisions to one (1) existing course.
10. Expected enrollments within the first three years of implementation: year 1, 15; year 2, 30; year
3, 40.
11. Expected methods for course delivery: face-to-face.
12. Anticipated staffing needs: none
13. Anticipated funding needs and source of funds: none
14. If the subdivision is an emphasis or specialization, the IBHE expects that it will have a core of
courses in common with existing subdivisions with the major. Complete the correct attached
chart depending on if the major has existing subdivisions or if this will be the first subdivision of
the existing major. NA
COMPARISON OF AN EMPHASIS OR SPECIALIZATION TO A MAJOR
EXISTING
PROGRAM
Pre-Admission
Requirements
None
Core Courses
None
Elective Courses
None
TOTAL PROGRAM
HOURS
NEW
SUBDIVISION
Pre-Admission Requirements
PSYC 102 Introduction to Psychology (3)
UBUS 223 Introduction to Business Statistics (3)
OR STAT 301 Elementary Statistics (4)
OR STAT 350 Introduction to Probability and
Statistics (3)
ECON 261 Principles of Macroeconomics (3)
Subtotal Pre-Admission Hours 9 to 10 hours
Core Courses
MKTG 310 Principles of Marketing (3)
OR UBUS 310 Business Core Lecture (9)
and UBUS 311 Business Core Application (3)
MKTG 367 Principles of Global Marketing (3)
MKTG 467 Global Marketing Management (3)
MKTG 325 Buyer Behavior (3)*
MKTG 350 Principles of Selling (3)*
MKTG 443 Marketing Research (3)*
*Students must complete two of three
Subtotal Core Hours 15 to 24 hours
Elective Courses
MKTG 387 International Study in Marketing (3)
MKTG 410 Professional Selling and Cultural
Perspectives (3)
MKTG 415 Global Selling Perspectives (3)
OMIS 400 (3) International Study in Operations
and Information Management
INTL 301 Study Abroad Programs (3)
INTL 401 Study Abroad Programs (3)
Subtotal Elective Hours 3 hours
TOTAL PROGRAM HOURS 18 to 27 hours
CLASS
OFFERED
Fall/Spring
Fall/Spring
Spring
Fall/Spring
Fall/Spring
Fall/Spring
Spring/Summer
Summer
Spring
Summer
F/S/Summer
F/S/Summer
Appendix
Opportunities in an Interconnected World
1. Globalization can link nations’ economies into one vibrant, prosperous, and interconnected
global network economy.
2. Emerging economies, particularly India and China, will be positively transformed by
globalization and will offer constructive examples for the rest of the developing world.
3. Globalization will increase cross-cultural interaction and can help to break down barriers among
people of different nations as trade alliances grow across borders.
4. Innovation-based technologies, such as the Internet, biotech, nanotech, and wireless
communications will enable global trade, open markets, and free enterprise.
Evidence of Globalization
1. In the last twenty years, worldwide Foreign Direct Investment has grown by over 1,000%.
2. In the last twenty years, worldwide international trade has grown by over 400%.
3. In the last ten years, worldwide Internet access has grown by over 440%.
4. In the last ten years, the number of Americans with broadband Internet access has grown from
3% to 66%.
Challenges to the United States as a Result of Globalization
1. Since 2005, the number of US firms in the Fortune Global 500 has decreased by 20%
2. Since 2001, the number of US brands on Interbrand’s Top 100 Global brands has decreased by
18%
3. US GDP Growth since 1980 averages 2.7%. India’s GDP growth averages 6.1% and China’s
GDP growth averages 9.9%.
4. According to the KOF Globalization index, the US is ranked as the 27th most globalized country
in the world. In 2000, the US ranked #1.
Globalization in Figures
Source: UNCTAD (Euromonitor)
Source: International Monetary Fund (Euromonitor)
Source: International Monetary Fund (Euromonitor)
Source: International Monetary Fund (Eu