Haverford High School
Advanced Marketing
Syllabus & Course Guidelines
Mr. Perez
Email: mperez@havsd.net
Teacher Website: http://www.haverford.k12.pa.us/Page/9429
I. Course Description
Welcome to Advanced Marketing! The introductory course covered all the basics about defining markets, manipulating the
4 Ps to reach those markets, and making money. In this course we will delve deeper into marketing by examining how
things work in different market areas including sports, entertainment, charity, fashion, tourism, movies, and international
marketing. All these sectors use basic marketing principles but they manipulate them in different ways. The importance of
social media and the internet can not be ignored as all marketing today relies heavily on these tools. This course has been
developed to help you learn more about marketing and further develop your marketing skills and instincts. Marketing is
one of the largest and most exciting career areas in business and there are many career opportunities in this field. An
understanding of marketing is very useful, no matter what job you hold or in what organization you work.
This course is designed for students interested in marketing around the world. By implementing the Marketing Essentials
textbook and computer applications, students will complete a variety of written, verbal, critical thinking, and decisionmaking activities focusing on different aspects of Marketing. Students will explore free enterprise, learn why businesses
use marketing, and gain insight into entrepreneurial skills.
II. Materials & Equipment
1.
2.
3.
Binder: Each student is required to have a 3-ring binder (2”) with notepaper and insert-able tabs. Binder will
contain daily hand-outs, worksheets, and “Do Now” sheets.
Textbook: Marketing Essentials, Glencoe, 2009.
Computers, Simulations, Teacher-Prepared Teaching Materials, Quizzes, and Tests
III. Course Goals & Objectives
The classroom-based instruction is designed to prepare students for successful business employment and to reinforce the
skills necessary for success on the job. Credit is awarded for both classroom work and work that is completed outside the
classroom. Each student will demonstrate no less than 60 percent proficiency according to the evaluation instruments which
will measure the student’s ability to:
 List several benefits you can obtain from studying marketing.
 Provide examples of the types of organizations involved in marketing and several
marketing activities.
 Present a simple definition of marketing.
 Identify reasons that marketing is important to businesses.
 Describe the impact of effective marketing on businesses, individuals, and society.
 Discuss some common criticisms of marketing.
 Identify ways that marketing is used to help solve problems facing society.
 Understand the importance of ethical behavior for marketers.
 Describe the characteristics of the U.S. private enterprise economy.
 Identify the roles of consumers, producers, and government in a private enterprise
economy.
 Find, analyze, and interpret information found on the Internet.
 Integrate and apply computer applications to the Marketing activities.
IV. Course Topics (Summary Outline)
The classroom-based instruction is designed to prepare students for successful business employment and to reinforce the
skills necessary for success on the job. Topics of discussion will include, but are not limited to the following:
1.
2.
3.
4.
Basic Marketing Principles
Advertising Campaign Management
Developing & Launching a Product
Sports Marketing
5.
6.
7.
8.
TV & Movies
Tourism & Hospitality
International Marketing
Fashion
V. Assignments & Grading
Students will be graded on a point system. Along with daily work, the student will be given various written tests and
projects during the course. If the student’s work is turned in past the due date and time, 10 percent will be deducted for
each day the assignment is late up to five days late and then it is a 0. Credit is awarded for work both in and out of the
classroom, regularly scheduled tests, behavior and participation.
Percentage Grade
98 to 100
93 to 97
90 to 92
88 to 89
83 to 87
80 to 82
Course Grade
A+
A
AB+
B
B-
Percentage Grade
78 to 79
77 to 73
70 to 72
68 to 69
63 to 67
60 to 62
0 to 59
Course Grade
C+
C
CD+
D
DF
VI. Computer & Technology Use
Because we are privileged to have our class located in a computer lab, I will be taking every opportunity to utilize them on
a weekly basis for lessons and activities. The computers are to be used to for academic reasons only and, therefore, you
should not be accessing email, playing games, or looking up inappropriate information on them. In accordance with the
internet use policy you signed, computer privileges will be taken away if you are accessing these sites. Also, you should be
asking permission to use a computer if being used for anything outside of my specific class work.
1.
2.
Cell Phones should not be visible or audible during class time
All electronic devices may only be used with permission from the teacher during non-instructional time
Failure to follow these rules will result in one or several of the following:
 teacher assigned detention
 formal write-up
 administrative detention
 loss of computer privileges
 removal from the classroom
VIII. My Expectations of You
1.
2.
3.
4.
You will be “On Task” at all times
o Be on time - you should be in your seat and attentive at the bell.
o Be prepared for class – Have all materials, individual folder, and be focused
o Do not ask to be excused from class…unless you have an emergency!
o Remain seated until I (not the bell) dismiss you
Conduct yourself in a business-like and professional manner
o Listen Respectfully – to the teacher and your classmates.
o Have a positive attitude
o Use appropriate language and actions at ALL times
o Follow all school rules
o Be considerate and display courteous behavior during class
o Show care for the room and keep it clean
Make-Up Work – assignments may only be made up if absences are excused. Late work will not receive full credit.
o It is YOUR responsibility to see me if you are absent to make up any work missed.
Copying of files or assignments, Violations of computer security or the Internet Acceptable Use Policy of the District,
or Destruction or Theft of school property will be referred to the administration in accordance with district discipline
policies and procedures.
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Student Name
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Date
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Parent/Guardian Signature
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Date