Understand how cultural diversity
impacts products and services offered
by hospitality and tourism
destinations.
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Having different cultures respect each other's
differences.
Personal Appearance
 Negotiating Styles
 Gift Giving Protocol
 Language
 Dietary Habits
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the state, condition, manner, or style in which a person
or object appears; outward look or aspect.
Example: Saudi Arabians wear conservative clothing
that covers entire body.
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Negotiating-a dialogue between two or more
people or parties intended to reach a mutually
beneficial outcome, resolve points of difference, to
gain advantage for an individual or collective, or
to craft outcomes to satisfy various interests.
Companies have different ways of negotiating
contracts.
For example: Indian culture is slow in the decision
making process; therefore, an American business person
must be patient with determining a contract with a hotel
in India.
 https://www.ventureoutsource.com/contractmanufacturing/outsourcing-offshoring/indiamanufacturing/negotiations-and-business-strategieswith-india
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Gift giving customs vary greatly from country
to country.
For example: In some cultures, it is proper
behavior to present flowers or chocolates to
potential business partners before a meeting
while in other cultures consider it
inappropriate behavior.
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Spoken language produced by articulate
sounds, as opposed to written language.
There are roughly 6,500 spoken languages in
the world today. However, about 2,000 of those
languages have fewer than 1,000 speakers. The
most popular language in the world is
Mandarin Chinese.
Example: From a global perspective, different
people may speak different languages when
they visit other countries.
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The habitual decisions an individual or culture
makes when choosing what foods to eat.
http://www.pregelamerica.com/vftt/index.p
hp/2013/03/feature-article-eating-habits-andtraditions-around-the-world/
Example: Different airlines offer several menu
options to accommodate their passengers.
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Hospitality and Tourism is a very diverse industry.
-Employees speak different languages and
have different customs and beliefs.
Companies within the Hospitality and Tourism
Industry provide training to embrace cultural
diversity.
Training helps employees learn about other
cultures to avoid offending coworkers and guest.
Training also helps employees to be respectful of
cultural differences.
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As American hospitality and tourism business
sell products to other countries it is very
important that they modify their marketing
strategies to those of the different countries to
which they are reaching out.
For example: Conducting research about China
when opening a new hotel.
•
Collectivism: a political or economic theory
advocating collective control especially over
production and distribution; also : a system marked
by such control.
 Coming together as a group to make a business
decision.
•
Long-Term Orientation stands for the fostering of
virtues oriented towards future rewards, in
particular perseverance and thrift.
 Focusing on the future of a international hospitality
business.