PRESENTED BY:
SYED HASSAN ALI
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Purchasing those products which are environmentally
friendly
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Product Features/Specifications/Packaging
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Over the past 15-20 years, several national polls have
indicated that overall environmental awareness among
Americans has increased (Gallup & Newport, 1990)
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Between 1982 and 1986; there was a 25% increase in the
number of Americans who thought that the government is
not allocating enough resources toward environmental
protection (cf. Dunlap, 1987)
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.
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Even in countries like Costa Rica consumers are involved in green
buying for example many consumers in the country are willing to pay
premium prices for hotel services which are using particular green
labels (Rivera, 2002)
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UKs organic food products sales climbed to around €35 billion by the
year 2007-08 which represented a 10% increase from the previous year
(Perrini, Castaldo, Misani & Tencati, 2009)
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Green Buying is still at its early stages
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Gap in Research
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Recent increase in awareness
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Handful of studies conducted (Islamabad & Faisalabad)
Recent study in Faisalabad (Yasin, Ghafoor, Lodhi, Ahmed,
Kausar, 2015)
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Study is narrowed down to consumers residing in Lahore
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To see how demographic variables like age, gender, and income of
consumers influence their behavior towards green buying
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To see how psychographic variables like specific environmental beliefs
of consumers influence their attitudes & behavior towards green buying
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Finally, to see how aware the consumers in Lahore are about the
environmental impacts of certain products & how is it impacting their
behavior