My today paper mkt621.
Which one of the following media is more effective to promote agriculture products?
►Radio
►Internet
►Newspaper
►TV (CLASSIFICATION OF ADVERTISEMENTS -- P # 5)
2
Which of the following product differentiations based on customers' perception can be defined
as: “No obvious difference but informs people aboutthe difference”?
►Perceptible
►Imperceptible
► Induced(P # 4)
►Persuasive
3
Which one of the following methods can be used to determine the advertising budget?
► Competitive parity method(P # 24)
►Rating method
►Gross percentage method
►Ratio method
4. Which one of the following is the part of post-campaign evaluation in an advertising research?
►Media Schedule
►Assess Effectiveness
►Coincidental Surveys
► Brand Tracking(P # 28)
5. ROPE is a problem-solving strategy and it stands for:
► Research, Objective, Programming, Evaluation (
►Research, Objective, Problem, Evaluation
►Research, Objective, Promotion, Evaluation
►Resource, Objective, Promotion, Evaluation
6. "Technological advances, shifts in consumer tastes and increased competition can reduce the
demand of a product". This threat can arise mostly in which of the stagesof PLC (Product Life Cycle)?
►Introduction
►Growth
►Maturity
► Decline (Sales decline for many reasons, including technological advances, shifts in consumer tastes,
and
7. If a beverage company says, “We probably become theleader of beverage industry in next year”.
Which one of the following appeals company has usedin this advertisement?
ˇˇPuffery
ˇˇWeasel claim (P # 8)
ˇˇShock ad
8. ROPE strategy is one of the old problem-solving techniques and it was proposed by:
ˇˇKleeppner
ˇˇJohan Martson
ˇˇJerry Hendrix (P # 42)
ˇˇE.K. Strong
9. Which section of an advertisement copy provides information about the brand name or
trademark of the company?
►Headline
►Body copy
► Signature (P # 52)
►Illustration
10. Question No: 30 ( Marks: 1 ) - Please choose one
Which of the following advertising agencies offers both creative & media services with research
to its clients?
►Creative agency
►Full Service agency
►A Composite agency (P # 41)
►Media Independent agency
11. Keep in mind the creative process of advertising, which of the following means; taking the
information, working with it and thinking about it in the mind.
►Immersion
►Incubation
►Verification
►Digestion
12. "Technological advances, shifts in consumer tastes and increased competition can reduce the
demand of a product". This threat can arise mostly in which of the stages of PLC (Product Life
Cycle)?
►Introduction
►Growth
►Maturity
►Decline
13. Nestle gave an advertisement, “Nestlé’s makes the very best chocolate,” which one of the
following claim they have used in this advertisement?
Select correct option:
Puffery
Weasel claim Page No.8
Shock ad
Emotional ad
14. • MKT-621 MCQS
•
• 1) The process of translating thought into a symbolic form is known as
• ___________.
• A- Encoding
• B- Feedback
• C- Noise
• D- Decoding
Explain the medium and its characteristics.3
Explain the top down and bottom up approach.3
Explain the persuasive and write the five points of persuasive through the medium and message. 5
SWOT analysis.5
What is copy writer and explain the task of copywrite.5