Teens
the influence of
advertising:
Advertising techniques are
tools. They are used to
attract attention, influence
spending, trigger emotions,
and change what people
think. They use persuasive
words.
04/09
Let’s look at some clever
advertisements and see
what messages we are
getting. What are we
being persuaded to do?
Clever use of images:
This advertisement
uses a manhole to
create an image of a
cup of coffee
What is the
message in this
advertisement?
No words, just
images.
Think about the
messages being sent in
these advertisements.
What words would you
use?
Clever advertisement
for a yoga school.
What
message
are we
getting
here?
What
words
could be
used?
Valentine’s
Day ad
Job Agency
Advertisement
. What is the
job agency
trying to
persuade
people to do?
 SLOGANS USED BY ADVERTISING
COMPANIES:
 Find the persuasive words …
 ‘Just like a chocolate milkshake, only crunchy’ (Coco pops)

‘It’s French for yoghurt’ (Yoplait)

‘Snap, Crackle and Pop’ (Rice Bubbles)

‘When you care enough to send the very best’ (Hallmark)

‘Think Small’ (Volkswagen)

‘Because I’m worth it’ (L'Oréal)

‘Always…’ (Coca-cola)

‘The spirit of Australia’ (Qantas)

‘Helps you work, rest and play’ (Mars)

‘Have a break, have a …’ (Kit Kat)
Persuasive words used
Save
Free
Invest
Buy
Impress
Good
best
teens – lesson 10 - slide 10-A
Hero endorsement
•The product is shown
with a well-known person.
Join the Gang
Everyone else uses this
product. Everybody accepts it.
Catch Phrases and
Slogans
The emphasis of this
advertisement is on a
catchy phrase,
slogan, or tune which
distracts your
attention from the
true facts.
teens – lesson 10 - slide 10-B
scarcity
•Merchant
creates a false
sense of
urgency by
claiming that
supply or time
is limited