NAME: ______________________________ CLASS: ______________Draft Due _________________
Directions: This week we will read about the Watson’s Family purchase of an Ultra Glide. We will also discuss
persuasive ad techniques and we continue to talk about the power of persuasion.
By ____________________ the Advertisement is due in FINAL FORM.
Below read about the specifics:
1) Format - Final copy paper is 8 ½ x 11. Any writing can be typed or written in pen.
2) Pictures - 1 image at least – One of the techniques is of course catching buyer’s attention with
pictures. You need at least 1 minimum a picture you draw. (For example an Ultra Glide. Your
advertisement also needs a border that goes around the entire ad. COLOR is essential in advertising!
3) Advertising techniques – At least 2 of the advertising techniques you learn this week must be visible
on the ad. Another individual should look at the ad and pick these out.
4) Vocabulary: The word choice on your advertisement must include at least 2 of the words from
Chapter 8. They are describing the ultra-glide and should appeal to the audience.
The two words I am using are: ___________________________ and ________________________.
5) Product – Ultimately everyone has the same product… THE ULTRE GLIDE. Be creative in out you
present this. Remember advertising is very competitive.
6) Persuasive – The final copy must persuade me to purchase an Ultra Glide.
 Most persuasive ad may just win a 1000…
Sketch out your ad after we take notes. This is a prewrite and will be part of the final grade.
Form
Jingle
Celebrity
Testimonial
Transfer
Bandwagon
Sensory
Appeal
Statistics
Definition
Example