Grade7 Summative Assessment Task
Advertising Pitch Presentation
Task
In a group, pitch a print advertising campaign selling the mystery product. You can create
anything you like, but it must involve the mystery product in some way.
Genre: Oral presentation
Length: 10 minutes
Audience: Your teacher
Purpose: To demonstrate your understanding
of advertising effectiveness, target audience,
how to sell a product, visual and persuasive
language.
Textual features
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Ensure all group members contribute equally to the presentation.
Use persuasive language in your speech and your print advertising campaign.
Design a brilliant advertisement (or a series of advertisements) for your product.
Do not be afraid to use a computer when creating the advertisement.
Be aware of visual language, for example, what colours, images and fonts are used.
Ensure that you discuss how you ad will draw in your target audience.
Be aware of when to use formal and informal language in your presentation.
Conditions
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The final copy must be presented on _______________________________________
A prepared script must also be submitted as part of your assessment.
If you require an extension, you must speak to your English teacher and have written
evidence from your parent or guardian.
Grade7 Summative Assessment Task
PRESENTATION
1. Speaking
- All group members spoke loudly and clearly
- Most group members spoke loudly and clearly
- Some group members spoke loudly and clearly
- Most group members did not speak loudly and clearly
- The group did not speak loudly or clearly
2. Eye contact
- All group members maintained eye contact during the presentation
- Most group members maintained eye contact during the presentation
- Some group members maintained eye contact during the presentation
- Most group members did not maintain eye contact during the presentation
- All group members did not maintain eye contact during the presentation
3. Energy and liveliness
- The presentation was energetic, enthusiastic and captivating for the audience
- The presentation was energetic and enthusiastic most of the time
- The presentation was sometimes energetic and enthusiastic
- The presentation was not very energetic
- The presentation had no enthusiasm at all
CONTENT
1. Visual language
- Your print advertisement used a range of effective design strategies
- Your print advertisement used some effective design strategies
- Your print advertisement made an attempt to use effective design strategies
- Your print advertisement did not use effective design strategies
- Your print advertisement did not use any effective design strategies
2. Target audience
- The ad successfully appeals to the target audience
- The ad appeals to the target audience
- The ad appeals to the target audience in some ways
- The ad shows the potential to appeal to the target audience
- The ad does not appeal to the target audience
3. Persuasiveness
- The pitch was very persuasive and contained a variety of convincing
arguments
- The pitch was persuasive in places and contained some convincing arguments
- The pitch was persuasive at time
- The pitch was not very persuasive
- The pitch was not persuasive
15
PREPARATION
1. Working in class
- All group members work productively in class
- Most group members work productively in class
- Some group members work productively in class
- One group member worked productively in class
- The group did not work productively in class
2. Palm cards
- All group members used palm cards
- Most group members used palm cards
- Some group members used palm cards
- One group member used palm cards
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Grade7 Summative Assessment Task
- The group did not use palm cards
3. Script
- A detailed script was submitted for the group presentation
- An organised script was submitted for the group presentation
- Most of the script was submitted for the group presentation
- The submitted script was incomplete
- The script was not submitted
4. Length
- The presentation went for 8 minutes
- The presentation was slightly longer or shorter than 8 minutes
- The presentation was longer or shorter than 8 minutes
- The presentation was much shorter than 8 minutes
- The presentation did not meet the length requirements.
Student reflection:
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Teacher comments:
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