Winter School Lisbon Syllabus
Subject
E-Business
Lecturer
Prof. Paulo Rita
Position at ISCTE-IUL: Full Professor
Post-Doctorate on E-Marketing (University of Nevada, Las Vegas, USA). PhD in Marketing (Cardiff Business School,
University of Wales, UK).
Research interests: Electronic Commerce, Consumer Behavior, Tourism Marketing.
E-mail: paulo.rita@iscte.pt
Course Structure:
Course Title: E-Business
Department: Management
Target: Bachelor and Master students
ECTS Credits: 3
Pre-requisites: None
Objectives:
The students, at the end of this learning unit, must develop conceptual and practical competences and skills in the use of
electronic business and e-commerce via a managerial perspective
Programme:
1. Overview of Electronic Commerce
2. E-Commerce Mechanisms
3. Retailing in E-Commerce
4. Marketing and Advertising in E-Commerce
5. Social and Mobile Commerce
Assessment:
Evaluation Method Regular Season: continuous assessment, minimum 80% attendance
a) Individual Exam - the score at least 8 points: 50%;
b) Team assignments, case studies, exercises - score at least 10 points: 50%.
Final score at least 10 points for approval. Students who choose only the individual exam, minimum of 9,5 and the exam
accounts 100% for final grade.
Re-sitting: Students who fail in the regular season or wish to try improving their grade. Exam accounts 100% for final grade,
minimum score 9,5 points.
Teaching Method:
Student should acquire analytical, information gathering, written and oral communication skills. The following learning
methodologies(LM) will be used:
1.Expositional to the presentation of the theoretical reference frames;
2.Participative, with analysis and resolution of application exercises, and analysis and discussion of case studies, and of
support and reading texts;
3.Active with the development of individual and group assignments;
4.Self-study related with autonomous work by the student.
Observations: Students under the "Internal regulation for Students with Special Statutes" should contact the Curricular Unit
professor or coordinator during the first week of classes of each semester to allow for framing of learning processes and
evaluation of the curricular unit.
References:
Basic Bibliographic Turban, Efraim, David King (2012) Electronic Commerce: Managerial and Social Networks Perspectives
(7/E). Pearson.
Complementar Bibliographic Laudon, Kenneth, Carol Traver (2012) E-Commerce (8/E). Pearson.