E-Commerce
Taruna Diyapradana
1051182715
06PBM
What is E-Commerce?
• E-Commerce is the trading in products and/or services conducted via
computer networks
• Modern e-commerce typically uses the Internet at least at one point in its life
cycle
• It could also encompass e-mail, mobile devices, social media, and other
technology
Subsections of E-Commerce
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E-tailing: Virtual storefronts on websites with online catalogs
Buying or selling on websites
Gathering and use of demographic date through web contacts and social media
Electronic data interchange (EDI): B2B data exchange
E-mail and fax as media for reaching customers
B2B buying and selling
Security of business transactions
Distribution Channels
• Pure-click/Pureplay: A website without a preexisting firm
• Bricks-and-clicks: Existing companies that adds an online site for ecommerce
• Click-to-brick: Online retailers that later open physical stores
Mobile Commerce
• Mobile commerce is specifically the delivery of electronic commerce
capabilities directly into the consumer’s hand via wireless technology
• Why is it important? In January 2013, 29% of mobile users have made
purchases with their phone.
Mobile Commerce Products and Services
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Mobile banking
Mobile ticketing
Mobile vouchers, coupons, loyalty card
Content purchase and delivery
Location-based services
Information services
Mobile browsing and purchase
Mobile marketing
Mobile Payment Methods
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Premium-rate telephone numbers
Credit cards
Charges to the phone bill
Micropayment services
Stored-value cards