Course:
Course type:
Level:
Co-requisite(s):
Prerequisite(s):
Prerequisite by topic:
Textbook(s):
Instructor:
Goals:
Outcome:
Topics:
Electronic Commerce
Interactive lecture with
integrated field study
Credit: 3
project and seminars
Undergraduate
N/A
Information Technology
N/A
[1] Efraim Turban, H. Michael Chung, Jae Kyu Lee, Michael Chung. Electronic
Commerce 2010: A Managerial Perspective. 7th Edition, Pearson , ISBN
0132145383, 2009.
[2] Mehdi Khosrow-Pour. Cases on Electronic Commerce Technologies and
Applications. Idea Group Publishing, ISBN 1599044021, 2006.
Ali A. Nazari Shirehjini
This course will cover fundamental concepts of e-business and e-commerce.
It will introduce techniques and methods for analysis and design of e-business
models. In addition to lectures and classroom discussions, seminars are
planned to stimulate students’ analytical thinking and scientific working
capabilities. A “miniaturized field study” is planned to practice
interdisciplinary, data-driven research and to improve students’ team working
skills.
Here are some of the topics that students are expected to learn:
 Students will acquire basic knowledge of Electronic Commerce
 Students will analyze and critically discuss hot research topics in
selected areas of Electronic Commerce
 Students will practice to design and conduct qualitative/quantitative
research
 Students will develop expertise to use research instruments such as
case studies, interviews, focus groups, and questionnaires.
The topics discussed in this course will be the same as in the last year (by
Prof. Mohammad Taghi Isaai):
1- Introduction to E-Commerce and E-Marketplaces
2- Internet Consumer Retailing
3- Business-to-Business E-Commerce
4- Other EC Models and Applications
a. E-Government
b. E-Learning
c. Online Publishing
d. Knowledge Management
e. Consumer-to-Consumer Electronic Commerce
5- EC Support Services
6- EC Strategy and Implementation
Computer usage:
Internal Workshop:
HOT RESEARCH TOPICS IN EC
Field Study Projects:
EC ADOPTION IN IRAN
Evaluation criteria:
Further readings:
Prepared by:
Date:
-We will organize an internal workshop (open to all Iranian students) on hot
research topics in EC. Everybody is expected to contribute to the workshop’s
organization. Each student is expected to work on one novel research topic
that is directly related to EC but not covered by the text book. The task will
include finding/choosing a topic, analyzing the open literature, describing the
topic and comparing different approaches/definitions, and providing a critical
discussion. Students are expected to analyze the applicability of the concepts
to the Iranian Market/Society. Topics can be suggested by students but need
to be approved by the instructor. As the final result, a scientific survey must
be delivered and presented at the final internal workshop.
The miniaturized field study project will be a major part of this course. Based
on small groups of 4 to 5, students are required to analyze factors affecting
Electronic Commerce adoption in the context of Iran. What are the main
barriers? Why do people decide to buy or not to buy online? Together with
the instructor, students will define the scope of the research, analyze the
literature; prepare a research design; prepare questionnaires and material;
recruit participants; collect data (questionnaires/interview); analyze and
report their findings.
Midterm Exams
30%
Final Exam
30%
Assignments (Survey)
Project (Field Work)
20%
20% + 20%
Bonus
Ali A. Nazari Shirehjini
Last revision: October 11, 2013