Ecommerce, also known as electronic commerce or internet commerce,
refers to the buying and selling of goods or services using the internet,
and the transfer of money and data to execute these transactions.
Ecommerce is often used to refer to the sale of physical products online,
but it can also describe any kind of commercial transaction that is
facilitated through the internet.
Whereas e-business refers to all aspects of operating an online business,
ecommerce refers specifically to the transaction of goods and services.
E-business
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E-business (electronic business) is the conduct
of online business processes on the web,
internet, extranet or a combination thereof.
These customer-, internal- and managementfocused business processes include buying
and selling goods and services, servicing
customers, processing payments, managing
production and supply chains, collaborating
with business partners, sharing information,
running automated employee services and
recruiting employees.
M - commerce
Mobile commerce, also known as mcommerce, involves using wireless handheld
devices like cellphones and tablets to conduct
commercial transactions online, including the
purchase and sale of products, online banking,
and paying bills.
The use of m-commerce activity is on the rise.
According to market research company
Statista, mobile commerce sales in the United
States are an estimated $431 billion in 2022.
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Advantages of E-Commmerce
1. Faster buying process
2. Store and product listing creation
3. Cost reduction
4. Affordable advertising and marketing
5. Flexibility for customers
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Disadvantages of E-Commerce
1.No possibility of tried and tested product
2.Some products are difficult to buy online
3.Lack of personal touch
4.Lack of privacy
5.Huge technological cost
E-com Technologies
 Technologies every e-commerce site needs
 Artificial intelligence (AI)-AI is revealing valuable insights into
customer preferences — which can guide marketing campaigns. It also
can provide for the automation and transfer of data management
operations to increase performance. In the retail and e-commerce
world, AI is being relied upon for several unique aspects of business.
 Chatbots- Recognized for their customer satisfaction rates and widescale availability, chatbots have pivoted from limited use in call
centers to wide-spread e-commerce website applications. Rather than
asking questions and providing information to those over the phone, ecommerce websites that utilize chatbots can provide a variety of
services and solutions.
 Voice assistants- Not everyone searches for products and information
via mouse and keyboard in the digital age. To accommodate these
potential customers, businesses will need to adopt voice commerce —
using voice recognition technology and allowing customers to use
voice commands to find and purchase products online.
Limitation
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1. Huge technological cost :- Since everything is online, it requires the use of creative resources and also
a large amount of investment. The costs have become very high due to an excessive 4G and 5G data usage
for online work.
2. Security :- This is one of the most common issues that many e-commerce businesses and customers
face. There are many websites that are not capable of authenticating transactions nor have those features.
3. Huge advertising cost :- In order to promote your business, a lot of money has to be spent advertising
initially. Advertising has the potential to increase your reach, and this way, you can reach maximum
people. However, advertising in several mediums can be expensive.
4. High shipping cost :- Shipping can be a major challenge for most e-commerce businesses. When you
are delivering B2C orders, shipping can pose a major challenge and disadvantage.
5. Cost of packaging :- Packaging, whether Primary, Secondary, or Tertiary, involves a lot of costs. The
cost depends upon the nature of the product. It may cost a lot if the package is bulky and large.
6. Warehousing cost :- This is also a limitation of e-commerce. E-commerce sellers must have a physical
location or warehouse where they can store their products. This would help them manage their operations
from a designated location. This cost of warehousing has to be borne by the business itself.
7. Complicated e-Commerce policies :- Every e-commerce portal has its policies that the seller must
comply with. Companies like Amazon, Flipkart, Paytm, Myntra, etc, have business policies.
Sellers register on these platforms, and often these platforms do not give them full rights to operate in the
marketplace. This limits their business, and if they violate these rules, their account may be permanently
suspended.