Julian Lewis 1
Under Armour
It all started in 1995 when Kevin Plank, then the special team’s captain on the University of Maryland football team, noticed that the cotton T-shirts he and his teammates wore underneath their pads were always soaked and heavy with sweat. Plank needed funds to launch his apparel line, so he maxed out his credit cards to the tune of $40,000 and set up a company in his grandmother’s basement in Washington, DC.
Twelve months later, he made his first team sale to Georgia Tech.
Today, not even two decades later, Under Armour makes the world’s most innovative performance footwear, apparel, and accessories and is a mainstay on athletic fields, courts, pitches, gyms, and rinks everywhere.
Under Armour gear is available all over the world (Under Armour,
2013) (Tyler Shapiro, 2013).
The mission statement for Under Armour is as followed: Respect the UGOP (Universal Guarantee Of Performance). Every product we build must be better than what’s currently available on the market—best in class. Every product must be field tested. And every product must make athletes better. That’s our guarantee. Also, the values of the company are as followed: Let’s be great, Integrity, No one person is bigger than the brand-Team, Make one dollar spend like three, Help

Julian Lewis 2 others, Walk with a purpose, Protect the UA culture, and Be humble/stay hungry (Under Armour 2013) (Tyler Shapiro, 2013).
NAIC Numbers
31522 - Men's and Boys' Cut and Sew Apparel Manufacturing
Under Armour includes a large amount of products in different areas. This industry is most popular for their line of men’s and women’s sports clothing that is sold in most department stores. Under Armour has revenue of $1,834,921,000 and also has a gross profit of
$879,297,000. There are 109 separate Under Armour retail locations that are located in the
United States (Yahoo Finance, 2013) (Julian Lewis, 2013).
11. Human Capital Deployment
Under Armour
Nike
Columbia
2011
2012
Number of Employees Average Salary Gross Revenue Gross Reveue per Employee Net Income
4,700 $67,000 $1,472,684,000 $29.00
$96,919,000
5,900 $69,000 1,669,563,000 $31.00 $128,778 ,000
Net Income per Employee
$1.00
$2.00
2011
2012
2011
2012
38,000
48,000
3,200
4,166
$89,000 $9,202,000,000
$92,000 $23,331,000,000
$47,000
$48,000
$1,693,985
$1,669,563,000
$49.00
$2,133,000,000
$53.00
$2,223,000,000
$39.00
$40.00
$103,479
99,859,000
$3.80
$5.00
$1.20
$2.00
While examining the graph, I have noticed that each company made significant strides, but Nike has made the largest in terms of income. I was very surprised to find out how low of an average salary Columbia Sportswear employees are paid. However, Columbia does have a higher gross revenue per employee than Under Armour, which was also surprising. I would ask the
CEO of Under Armour, Kevin Plank, how Columbia can pay their employees less, but still earn a higher profit in the long run (Julian Lewis, 2013)

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$140 000 000,00
$120 000 000,00
$100 000 000,00
$80 000 000,00
$60 000 000,00
$40 000 000,00
$20 000 000,00
$0,00
Under…
Net Income
Under Armour's Net
2010 2011 2012
Total Revenue
$2 000 000 000
$1 800 000 000
$1 600 000 000
$1 400 000 000
$1 200 000 000
$1 000 000 000
$800 000 000
$600 000 000
$400 000 000
$200 000 000
$0
Totall Revenue
2010 2011 2012
Above, the two bar graphs are a representation of Under Armour’s total revenue and net revenue over the span of 2010-2012. The net income for Under Armour has continually increased over the years because I believe the company is fairly new and continues to make changes in order to grow. The second bar graph again shows an increase in revenue over the 3 year span because Under Armour continues to grow as a

Julian Lewis 4 company and sell more products than they did the previous year (Julian
Lewis, 2013).
Baltimore, Maryland: Corporate office is here and Maryland is where the company started back in 1995 (Under Armour 2013) (Tyler
Shapiro, 2013).
Around the United States: There are other offices located in
Denver, Colorado. There are approximately 109 US retail Locations, but the UA culture likes to stay close to home in Maryland (Under
Armour 2013) (Tyler Shapiro, 2013).
Internationally: Under Armour is established in Amsterdam,
Netherlands, Guangzhou, China, Hong Kong, and Toronto, Canada.
Under Armour started going internationally in 2003 (Under Armour
2013) (Tyler Shapiro, 2013).

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Kevin A. Plank, CEO
Byron K. Adams Jr.,
CPO
Brad Dickerson, CFO
Kip J. Fulks, Chief
Operations Officer
James H. Hardy Jr.,
Chief Supply Chain
Officer
Adam Peake, Senior
Vice President of U.S.
Sales
The hierarchy above shows how the organzation is runned from the top of the Under
Armour business. Kevin A. Plank is the founder of the company and he is the Chief Exectuive
Officer of the company and also the chairman of the board since 1996. Byron has been a director of Under Armour since September of 2003 and Chief Performance Officer since October of 2011. Brad Dicerson has been the Chief Financial Officer since March of 2008. Kip J. Fulks has been the Chief Operating Officer since September of 2011. James Hardy has been the Chief
Supply Chain Officer since April of 2012. Finally, Adam Peake has been the Senior Vice
President Of U.S. sales since Setember of 2011 (Julian Lewis, 2013).

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Under Armour Stock Prices
76
74
72
70
68
82
80
78
Open
This stock performance chart repersents Under Armour’s opening stock price between the dates of Septmeber 1 st , 2013 and September 30 th , 2013. The graph shows a consistent steady price throughout the month of September. The graph shows that the opening stock price increases throughout the month (Yahoo
Finance, 2013) (Julian Lewis, 2013).

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Under Armour Stock Price- 5 year
120
100
80
60
Open
40
20
0
03.09.2008
03.09.2009
03.09.2010
03.09.2011
03.09.2012
03.09.2013
The line graph above shows Under Armour’s opening stock over a 5-year period starting in 2008 and ending in 2013. The graph marks the highest opening stock price for Under Armour is in 2012 in the months of May-July. The graph shows an inconsisten opening stock price each year which is shown by the increasing price year by year (Yahoo Finance, 2013) (Tyler
Shapiro, 2013).

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All of these logos displayed to the left of this page represent the Under Armour
Company and organization. The symbol is very basic but has so much power when people see it or represent it by wearing Under
Armour products. This company started in
Maryland and now it’s a global power house for athletic apparel. People all around the world know what this logo is and what it stands for. The new slogan for Under Armour is (I Will). That statement hits the heart of all athletes across the world because its saying never stops. One needs to push themselves in order to be great, and never say I can’t do it.
Another great slogan Under Armour came up with was (Protect This House) which underlies the mission and values of the whole organization to stick together as a team and work for a common goal to be great. Under
Armour is still up and coming in my opinion and this organization will be here for a long time (Under Armour, 2013) (Tyler Shapiro,
2013).

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Book Value to Market Value Comparison
Book Value (2012) $ in thousands
Assets
Minus Liabilities
Market Value (10/2/13)
Stock Price
Times Shares Outstanding
*Number is converted already
Market Value
Minus Book Value
Difference
(Yahoo Finance, 2013)
$1,157,083
$340,161
$818,922 Book Value
$82.40
$105.48m
$8,691,552,000 Market Value
$8,691,552,000
$818,922
$8,690,733,078
Book Value:
Assets - Liabilities= Book Value
Market Value:
Price of a Share * # of Shares Outstanding = Market Value
This table above shows the book value and market value for Under Armour Stock.
Under Armour’s market value is higher than the book value because there are tons of people who invested their own money into Under Armour’s stock (Julian Lewis,
2013).

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Gross Reveue per Employee Net Income
$29.00
$31.00
$96,919,000
$128,778
,000
$49.00 $2,133,000,000
$53.00 $2,223,000,000
$39.00
$40.00
$103,479
99,859,000
Net Income per
Employee
Number of
Employees
$1.00
$2.00
$3.80
$5.00
$1.20
$2.00
Average Salary Gross Revenue
Under
Armour
Nike
Columbia
2011
2012
2011
2012
2011
2012
4,700
5,900
38,000
48,000
3,200
4,166
$67,000 $1,472,684,000
$69,000 1,669,563,000
$89,000 $9,202,000,000
$92,000 $23,331,000,000
$47,000 $1,693,985
$48,000 $1,669,563,000
While looking at the graph, I can tell that there is a significant different in gross revenue per employee. But I am not surprised about it at all because Under Armour’s employee number is a lot less than Nike because Nike is the top competitor in the industry. Under
Armour is much higher in all categories to its other competitor Columbia. Again, that is not surprising at all because Columbia is not as big as Nike or Under Armour. From this chart I would put stock in Nike than the other two companies. But this is not the only chart that I need to look at in order to make my decision to put money into the company
(Julian Lewis, 2013).

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2012 Competitive Market
Columbia
48%
2011 Competitive Market Share
Columiba
49%
Under Armour
15%
Nike
37%
Under
Armour
14%
Nike
37%
These two pie charts represent the competitive market share for the years of 2012 and 2011. The three companies that are being compared to each other are Under Armour, Nike, and Columbia. In both charts,
Columbia has more market shares then both companies. Under Armour has the lowest in both charts as well. Unfortunately, all three companies do not have5 year market share chart. So I was unable to give you a 5 year chart of all three companies (IBIS, 2013) (Tyler Shapiro, 2013).

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Item
Revenue
2012
Revenue
2011
Revenue
2010
Net
Income
2012
Net
Income
2011
Net
Income
2010
Company
Annual
Statement
$1,726,733
$1,383,346
$ 997,816
$877.1M
$ 709.94M
$530.51M
Assets-
Latest
Financial
Statement $1,157,083
Liabilities-
Latest
Financial
Statement $340,161
Owners'
Equity-
Latest
Financial
Statement N/A
THOUSANDS
Company
Webpage
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Yahoo
Finance
$1,834,921
$1,472,684
$1,063,972
$128,778
$96,919
$68,477
$1,157,083
$340,161
IBIS
Company
Report
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
IBIS
Industry
Report
$
13,095.0
$
12,788.1
$12,549.7
XXXXX
XXXXX
XXXXX
XXXXX
XXXXX
Lexis-
Nexis/Hoover
Report
$1,834.9
$1,472.7
$1,063.9
$128.8
$96.9
$68.5
N/A
N/A
$816,922
THOUSANDS
N/A XXXXX N/A
MILLIONS MILLIONS
I would put a substantial amount of money in Under Armour as the company because as years go on the company gets stronger and stronger. From my research, It looks like Under Armour may not be at the top of the list in the industry, but it continues to grow and is making its way on the chart. Nike and Columbia which are competitors to
Under Armour continue to stay where it is and isn’t making as much progress as Under
Armour is. From the chart above some of the information was unable to be located on IBIS.
So because of not finding that information my decision could be different if I had the information. But with my findings I would put a lot of money into Under Armour (Tyler
Shapiro, 2013)!

Reference List
IBIS World. 31 Oct. 2013 http://clients.ibisworld.com
Lexis-Nexis Academic. 31 Oct. 2013 http://www.lexisnexis.com
/hottopics/lnacademic/?
U.S. Census Bureau. 31 Oct. 2013 http://www.census.gov/naics/
2007/NAICOD07.HTM#N44
Walmart. 31 Oct. 2013 http://www.underarmour.com
Yahoo Finance. 31 Oct. 2013 http://finance.yahoo.com
Julian Lewis. 31 Oct. 2013
Tyler Shapiro. 31 Oct. 2013
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