Under Armour Runs Optimal Product Mix for Consumers daily and Inventory Management using SAP® HANA Company Under Armour Headquarters Baltimore, Maryland Industry Textile - Apparel Clothing Products Performance apparel, footwear, and accessories Employees 5,900 (2012) Revenue or Budget US$ 1834.90 M (2012) Web Site http://www.underarmour.com/ Business Challenges Optimize the fill rate and customer satisfaction Identifying the optimal product mix for consumers daily Improve inventory management through delivering orders to the warehouse and to consumers faster Technical Challenges Limited ability to run allocations; only an overnight batch process or on weekends Overburdened inventory management system Key benefits Identify new business opportunities through faster allocation runs, optimizing revenue, increase fill rate, test different scenarios Increase in fill rate leads to ~0.5% increase in additional annual revenue Run allocations processes in minutes , multiple times per day, rather than hours Sales operations can analyze afternoon batch processes and react to the finding which has led to increased fill rates and better product mixes in stores Millions of dollars in estimated cost savings through improved inventory management What I would tell any CIO that's considering HANA is, "It's real; this is the direction; there is support out there from partners. It's not bleeding-edge anymore, but it is certainly leading-edge. Now's the time to make the investment 80% faster Allocation jobs reduced from hours to minutes 1% fill rate increase Leads to a 0.5% increase in monthly revenue 50% Reduction In rescheduling in production landscape Jody Giles, Chief Information Officer at Under Armour © 2013 SAP AG. All rights reserved. Internal 1