Overview of Hospitality Industry

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Hospitality Industry

Hospitality is the cordial and generous reception and entertainment of guests or strangers, either socially or commercially.

The Hospitality Industry is comprised of those businesses which practice the act of being hospitable; those businesses which are characterized by generosity and friendliness to guests.

I. Overview of Hospitality Industry

A. Characteristics of Hospitality Industry

1.

Inseparability

2.

Perishability

3.

Labor-intensive

4.

Repetitive

5.

Intangibility

B. Components of Hospitality Industry

1. Lodging Operations

-such as hotels, resorts, motels etc.

2. Transportation Services

-such as taxi, train, cruise ships, etc.

3. Food and Beverage Operations

-such as restaurants, bars, etc.

4. Retail Stores

-such as souvenir shops, etc.

5. Activities

-such as recreations, festivals, etc.

C. Classification of Hotels

1.

According to Size: a. Small Scale (under 150 rooms) b. Medium Scale (150 to 299 rooms) c. Large Scale (300 and above)

2. According to Target Market: d.

e.

f.

g.

a.

b.

c.

h.

i.

j.

k.

Commercial Hotels

Airport Hotels

Suite Hotels

Residential Hotels

Resort Hotels

Bed and Breakfast Hotels

Time-Share and Condominium

Casino Hotels

Conference Centers

Convention Hotels

Alternative Lodging Properties

3. According to Levels of Service a. World-Class Service b. Medium-Range Service c. Economy / Limited Service

4. According to Type of Ownership and

Affiliation a.

Independent b.

Chain Hotels

- Management Contract

- Franchise

5. Reasons for Traveling a. Business Travel b. Pleasure Travel c. Group Travel d. Buying Influences

6. According to Quality Ranking a.

Deluxe b.

First Class c.

Standard d.

Economy

7. According to Location a. Center City b. Suburban c. Resort d. Airport e. Highway

D. Hotel Organization

Mission Statement

Defines the unique purpose that sets one hotel or hotel company apart from others. It expresses the underlying philosophy that gives meaning and direction to hotel policies. A hotel’s mission statement should address the interests of three diverse groups: guests, management, and employees.

Objectives

Are those ends an organization must achieve to effectively carry out its mission. An objective is more specific than a mission; it calls for levels of achievement which can be observed and measured.

Goals

Define the purpose of a department or division; they direct the actions of managers and employees and the functions of the department or division towards fulfilling the hotel’s mission.

Strategies

Are the methods a department or division plans to use to achieve its goals.

Organizational Chart

A schematic representation of the relationships between positions within the organization. It shows where each position fits in the overall organization as well as where divisions of responsibility and lines of authority lie. Solid lines on the chart indicate directline accountability. Dotted lines indicate relationships that involve a high degree of cooperation and communication, but not direct reporting relationship.

E. Classification of Functional Areas:

Revenue vs. Support Centers

Revenue Centers - those that sells goods or services to guests, thereby generating revenue for the hotel (front office, food and beverage outlets, room service and retail stores).

Support Centers these do not generate direct revenue, but provide important backing for the hotel’s revenue centers (housekeeping, accounting, engineering and maintenance, and human resources division).

Front-of-the-house vs. Back-of-the-house

Front-of-the-house - areas that involves guest and employee interaction (front office, restaurants, and lounges).

Back-of-the-house - areas where interaction between guests and employees is less common (housekeeping, engineering and maintenance, accounting, and human resources).

1.

2.

3.

4.

5.

6.

7.

8.

F. Hotel Divisions:

Food and Beverage Division

Sales and Marketing Division

Accounting Division

Engineering and Maintenance

Security Division

Human Resource Division

Rooms Division

-Housekeeping

-Front Office

Other Divisions:

-Retail Outlets

- Recreation

- Casino

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