True/False
HARD
T/F
Short
Answer
1- Word
DOUBLE
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Internet reservations for hotels
are now routine.
TRUE
“W” Hotels feature wireless
amenities such as wireless Internet
and wireless phones
TRUE
High Tech amenities are not
important to the hotel business
FALSE
Travelers want a clean room and
someone to keep it clean
TRUE
The development of Holiday Inn was
one of the marketing innovations
that changed the hospitality industry
TRUE
Financing is the means of getting a
company’s products and services to
the customer
FALSE
The customers’ total experience with
a company determines their attitude
toward the company.
TRUE
. Advertising campaigns use radio,
TV, newspaper, & Internet
TRUE
Most hotels and motels conduct
marketing research
TRUE
Travel and tourism is good for the
economy
TRUE
Travel and tourism ranks as this in
the US retail business
Third largest retail business
Most often used to attract customers
willing to pay an added price
Elegant extras
(fancy amenities)
Comfortable feeling, warm, safe,
clean, individual attention by the
staff
Intangible product
Oversees all meals, drinks, banquets,
and meetings
Food and Beverage Manager
TIA
The Travel Industry Association of
America
Combination of methods used to
inform customers of the products
Promotion
Communicating directly with the
customers to determine and then
satisfy their needs
Selling
All the activities used to plan, price,
promote, and sell services or
products
Marketing
The management practice of varying
the price of a room based on current
demand
YIELD
(management)
A specific group of people (market)
who share similar characteristics
TARGET
(market)
Travel and tourism provides over
_________ jobs for Americans
18 million
Services offered to guests for
convenience
Amenities
Best describes the characteristics of
a target market
Demographics
Hilton Hotels announced plans for
the first luxury hotel here
in space
A hotel employee that deals with
hotel receipts, expenditures and daily
audits is the
Financial Manager