Budapest, Hungary
About the building…
A refurbished old villa
... from inside
Opening ceremony on 15th May 2014
Our main objectives
ˮThe interactive sessions combine
into a mind-shaping programme,
the aim of which is not to prohibit,
but to permit and teach proper
use.”
Monika Karas, President
of the Media and Infocommunications Authority, Hungary
TO TAKE RESPONSIBILITY for guiding today’s
youth in their understanding of the
globalised virtual space
TO HELP THEM UNDERSTAND how the media
works and how content is created
TO INSTIL in children a sense of confident
doubt and healthy criticism
TO ENCOURAGE THEM to use these skills and
knowledge to protect themselves in a world
dominated by the media
How does the centre
work on a daily basis?
Age groups: students between 9 and 16
years of age, 10 students in each group,
50 children per day
First-hand experience
Professional studio environment
Our own brand: Magic products
Educators need to register on our
webpage
PREPARATION in the classroom prior to visiting
the centre
Preparatory lesson plans written and
compiled by media education experts
For each class and each interactive session
VISITING the centre
 learning by experience
FEEDBACK and evaluation in the classroom
Interactive sessions
built around
6 different topics
Press
Press
Press
Advertising
December 2012
Advertising
Radio
Radio
Radio
News
News
News
Mobile and Internet Communication
Mobile and Internet Communication
Mobile and Internet Communication
Short Movie, the most popular prop in the media literacy centre is an old Fiat 500
Short Movie
Short Movie
Training courses for educators
Courses for educators on:
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the basics of media interpretation;
the culture of the digital society;
digital skills, digital security and public confidence;
developing conscious media consumption habits;
acquisition of media culture;
consumer empowerment;
and conscious and responsible civic behaviour.
The training programmes and teaching aids are accredited
and comply with the National Core Curriculum.
Why did our Authority
establish the media literacy
centre?
Act CLXXXV of 2010 on Media
Services and Mass Media
Financial Management of the Authority and
the Media Council, Article 134
(9) The Authority shall use the entire amount of fines collected during the previous
year from actors of the communications and media market for developing the
informed decision-making culture of consumers in the area of communications
and the media, including particularly for supporting academic and training
programmes concerning communications and media law, competition and
consumer protection policy, for training professionals specialising in
communications and media law and consumer protection policy, and
disseminating information in order to increase awareness concerning
communications and media policy and consumer decision-making. Any amount
earmarked for this purpose but not used in the subject year may be rolled over to
the following year, and may be spent on developing the informed decision-making
culture of consumers.
Act CLXXXV of 2010 on Media
Services and Mass Media
Article 132
In accordance with Articles 182-184 the
Media Council shall:
k) undertake a pioneering role in developing media literacy and media awareness
in Hungary and, in this context, coordinate the activities of other state actors in the
area of media literacy, assist the Government in drafting its upcoming interim
report to the European Union on the subject matter;
Act CLXXXV of 2010 on Media
Services and Mass Media
The Objectives of Public Media Services
Article 83 (1) The objectives of public media
service are as follows:
…
c) promote acquisition and development of
knowledge and skills needed for media literacy
through its programmes and through other activities
outside the scope of media services,
International examples
The Danish Film Institute – Film-x
Programme
The Dutch Cinekid Medialab
Our partners include:
www.magicvalley.hu