MAKE GOOD PRODUCTS
GREAT WITH DATA AND
ANALYTICS
Dave Mathias
@DaveMathias
WorkLearnPlay.com
mathias612@gmail.com
About me
• Currently:
• Manage a product management and analytics
team in information security dept. of a large bank
• President of Minnesota PDMA Chapter
• MinneAnalytics conference organizer
• Previously:
• Product manager in re/insurance industries,
marketing, lawyer, chemist, blah, blah, blah
What is analytics?
Analytics is the method of logical analysis.
Merriam-Webster (Feb. 22, 2015). Retrieved from www.merriam-webster.com/dictionary/analytics.
Analytics is the discovery and communication of
meaningful patterns in data.
Wikipedia (Feb. 22, 2015). Retrieved from en.wikipedia.org/wiki/Analytics.
What not to do
Source: Youtube https://www.youtube.com/watch?v=xAfA3D8VSnk
Common questions
• Where to start?
• Where do I get the data?
• What analytics tools to use?
• Does a product manager need to be a data scientist?
• Do you need a data scientist?
Are there others?
Where to start?
• What do are you looking to do?
• Increase product value
• Improve marketing effectiveness
• New product ideation
• New product evaluation
• Pricing analytics
• Track and increase product usage
Others?
Where do I get data?
• Data Options:
• Collect datasets yourself
• Obtain open source datasets
• Buy proprietary datasets
• Initial: Other’s data AND use proprietary data
• Mature: Your proprietary data emphasis
Anyone with hidden data gems?
What analytics tools to use?
• Analytics tools are just that tools
• Initially: Buy tools and algorithms
• Mature: Buy tools AND build algorithms
What tools do you use?
Real world problems discussion
• What real problems do you have that data and analytics
can help?
Key takeaways
• Identify problem you are solving
• Identify how analytics can solve the problem
• Identify data needed to solve problem
• Determine if you can get the data
• Pick the right tool from the analytics toolbox
• Learn enough to be dangerous
• Get data scientist
• Don’t boil the ocean
• Start now
What else?
Stay in contact
• Email:
• Twitter:
• LinkedIn:
• Blog:
• Podcast:
mathias612@gmail.com
@DaveMathias
www.linkedin.com/in/davemathias1
WorkLearnPlay.com
Coming soon…