Micki Volk
Green Bay Southwest High School
mnvolk@gbaps.org
Sunday, April 26 at 9:00 a.m.

Create relevance in the educational process
by learning how to demonstrate DECA's
connection to key educational initiatives
◦ Career Clusters
◦ Common Core Standards
◦ 21st Century Skills



1200 students in 9-12
38% Free and reduced
District Goals:
◦ Close our achievement gap
◦ Create a safe and healthy
environment for all to learn

Growing diversity and
poverty issues





Marketing*
Sports & Event
Marketing*
Creative Marketing
Marketing Co-op*
Entrepreneurship

*Articulated with a technical
college*
¼ of students in classes are in DECA
Green Bay Southwest
Marketing Education







Why am I learning this?
How am I ever going to use this?
Does my teacher care if I am learning it?
Does my teacher realize that we don’t understand it?
Do I know more than the teacher?
Does my teacher know how boring this is?
Am I going to get points for this?

How do I write curriculum with:
Common Core Standards and Common CTE Standards
Marketing, Management, and Entrepreneurship
Standards
21st Century Skills



How do I fit DECA into all of this?
Where do I find time to do this?
Who planned the Happy Hour this week?

What will affect my School Report Card?








Achievement score and growth scores (reading and math)
Graduation rates
Attendance
Percentage of kids taking tests
ACT participation and performance
Engagement
Absentee rate
Dropout rate
“Begin with the end in mind”
* Be purposeful*
Align what you teach with a
Performance Indicator

Kids are asked to think and
analyze to find a solution
◦ Sound familiar to what we
already do?

Soft skills are lacking
◦ Emotional Intelligence is lost
◦ They have no choice but to
find it in DECA!

Educate the whole child
◦ “Prepare students to be
college, career, and community
ready”
Where does
Marketing fit in?
Prepare an idea for a
DECA written project to
match a Career Cluster
Options:
 Business Operations Research Events
 Chapter Team Events
 Ad Campaign







Food-to-table initiative at a
farmer’s market
Design a food truck
Promote a construction
company’s green efforts
Design a governmental
Public Service
Announcement
Create a corporate training
plan for the co-op work
station
Ad campaign to encourage
recent graduates to open a
Roth IRA
Business Boot Camp

Course Topics:
◦
◦
◦
◦
◦
◦
◦
◦
◦
Restaurant Marketing
Hotel & Lodging Marketing
Travel & Tourism Marketing
Fashion Marketing
Food & Grocery Marketing
Retail Store Marketing
Business Services Marketing
Automotive Services Marketing
Marketing Management


The checklist of standards has been modified
More deeper thinking about the why
◦ Better at problem solving
◦ Better at articulating

Explain it so it makes sense
◦ Why is the important?
◦ How can this be applicable to my life?

Soft skills are embedded
◦ How can we help the Common Core teachers?

Have lost the chance to innovate
◦ Change their paradigm

Teacher performance is tied to a test score

Help them!
◦
◦
◦
◦
Articles from Advertising Age
Share TED Talks
Invite them to partner on projects or sub for you
Serve as a mentor for their clubs (Academic
Decathlon)
Prepare an idea for a
classroom activity
(not project)
that can partner with a
Common Core area

Science

◦ Energy Madness (Bracket
for Energy)
◦ Use the research process
for taste testing
◦ Product design

Social Studies
◦ Product negligence mock
trial
◦ Create a PFL board game
◦ National History Day
 Theme “Leadership and
Legacy in History”
Language Arts
◦ Presentations
◦ Writing skills
 Design a menu
◦ Reintroduction of classical
writing via movies

Math
◦ Statistical analysis of your
school store
◦ Accounting hide and seek
– who can find the error,
and how much does it cost
the company?
◦ Design a Price is Right

Learning Skills

Literacy Skills

Life Skills
◦
◦
◦
◦
Critical Thinking
Creative Thinking
Collaborating
Communicating
◦ Information Literacy
◦ Media Literacy
◦ Technology Literacy
◦
◦
◦
◦
◦
Flexibility
Initiative
Social Skills
Productivity
Leadership
Prepare an idea for a
classroom activity where
students are “forced” to
practice their
21st Century Skills







How to introduce yourself in public
How to start the presentation
Making small talk (in the elevator)
Get them out in the public as often as possible
Teach manners
Teach how to read for content
Drill them for math literacy
◦ Is it $10 or 10$?

Teach how to write in a way that makes sense
◦ Read it out loud


“Rub some dirt on it”
Think through a problem




Focus on one class per year
Don’t say yes to everything
Don’t say no to everything
Allowing laziness is your worst enemy
◦ U agree?

Align your rubrics with DECA rubrics – 3 points
possible
◦
◦
◦
◦
Exceeds expectations (4 – extra credit)
Meets expectations (3)
Below expectations (2)
Little/no value (1)
Thank you for your time!
Best of luck!
Sunday, April 26 at 9:00 a.m.