Micki Volk Green Bay Southwest High School [email protected] Sunday, April 26 at 9:00 a.m. Create relevance in the educational process by learning how to demonstrate DECA's connection to key educational initiatives ◦ Career Clusters ◦ Common Core Standards ◦ 21st Century Skills 1200 students in 9-12 38% Free and reduced District Goals: ◦ Close our achievement gap ◦ Create a safe and healthy environment for all to learn Growing diversity and poverty issues Marketing* Sports & Event Marketing* Creative Marketing Marketing Co-op* Entrepreneurship *Articulated with a technical college* ¼ of students in classes are in DECA Green Bay Southwest Marketing Education Why am I learning this? How am I ever going to use this? Does my teacher care if I am learning it? Does my teacher realize that we don’t understand it? Do I know more than the teacher? Does my teacher know how boring this is? Am I going to get points for this? How do I write curriculum with: Common Core Standards and Common CTE Standards Marketing, Management, and Entrepreneurship Standards 21st Century Skills How do I fit DECA into all of this? Where do I find time to do this? Who planned the Happy Hour this week? What will affect my School Report Card? Achievement score and growth scores (reading and math) Graduation rates Attendance Percentage of kids taking tests ACT participation and performance Engagement Absentee rate Dropout rate “Begin with the end in mind” * Be purposeful* Align what you teach with a Performance Indicator Kids are asked to think and analyze to find a solution ◦ Sound familiar to what we already do? Soft skills are lacking ◦ Emotional Intelligence is lost ◦ They have no choice but to find it in DECA! Educate the whole child ◦ “Prepare students to be college, career, and community ready” Where does Marketing fit in? Prepare an idea for a DECA written project to match a Career Cluster Options: Business Operations Research Events Chapter Team Events Ad Campaign Food-to-table initiative at a farmer’s market Design a food truck Promote a construction company’s green efforts Design a governmental Public Service Announcement Create a corporate training plan for the co-op work station Ad campaign to encourage recent graduates to open a Roth IRA Business Boot Camp Course Topics: ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ Restaurant Marketing Hotel & Lodging Marketing Travel & Tourism Marketing Fashion Marketing Food & Grocery Marketing Retail Store Marketing Business Services Marketing Automotive Services Marketing Marketing Management The checklist of standards has been modified More deeper thinking about the why ◦ Better at problem solving ◦ Better at articulating Explain it so it makes sense ◦ Why is the important? ◦ How can this be applicable to my life? Soft skills are embedded ◦ How can we help the Common Core teachers? Have lost the chance to innovate ◦ Change their paradigm Teacher performance is tied to a test score Help them! ◦ ◦ ◦ ◦ Articles from Advertising Age Share TED Talks Invite them to partner on projects or sub for you Serve as a mentor for their clubs (Academic Decathlon) Prepare an idea for a classroom activity (not project) that can partner with a Common Core area Science ◦ Energy Madness (Bracket for Energy) ◦ Use the research process for taste testing ◦ Product design Social Studies ◦ Product negligence mock trial ◦ Create a PFL board game ◦ National History Day Theme “Leadership and Legacy in History” Language Arts ◦ Presentations ◦ Writing skills Design a menu ◦ Reintroduction of classical writing via movies Math ◦ Statistical analysis of your school store ◦ Accounting hide and seek – who can find the error, and how much does it cost the company? ◦ Design a Price is Right Learning Skills Literacy Skills Life Skills ◦ ◦ ◦ ◦ Critical Thinking Creative Thinking Collaborating Communicating ◦ Information Literacy ◦ Media Literacy ◦ Technology Literacy ◦ ◦ ◦ ◦ ◦ Flexibility Initiative Social Skills Productivity Leadership Prepare an idea for a classroom activity where students are “forced” to practice their 21st Century Skills How to introduce yourself in public How to start the presentation Making small talk (in the elevator) Get them out in the public as often as possible Teach manners Teach how to read for content Drill them for math literacy ◦ Is it $10 or 10$? Teach how to write in a way that makes sense ◦ Read it out loud “Rub some dirt on it” Think through a problem Focus on one class per year Don’t say yes to everything Don’t say no to everything Allowing laziness is your worst enemy ◦ U agree? Align your rubrics with DECA rubrics – 3 points possible ◦ ◦ ◦ ◦ Exceeds expectations (4 – extra credit) Meets expectations (3) Below expectations (2) Little/no value (1) Thank you for your time! Best of luck! Sunday, April 26 at 9:00 a.m.