Retail Marketing
Instructor: Jennifer McLellan
Jen.McLellan@mercerislandschools.org
Office phone - 206.230-6306
Office hours: Feel free to email your questions or concerns anytime. Please schedule meetings during lunch or after-school.
Course description
This year-long course will introduce to the real world experience of running a for-profit store. Students will learn to apply business
responsibility and ethics, promotion, economic decision making, marketing and business plan development and demographics. This
course is offered through the Business and Marketing Dept. and will help open students’ minds to solving challenging business
problems using skills gained in Math, English and the Social Sciences. The content is based on industry validated standards
addressing current business practices, global economics, needs and trends in our community today.
DECA and the Class Fee
We participate in DECA which is a CTSO (Career and Technical Student Organization) that serves to give our business students as
close to a real-world business experience that can be replicated in the classroom. DECA’s mission is ‘to prepare emerging leaders
and entrepreneurs in marketing, finance, hospitality, and management in high schools and colleges around the globe’. We compete
as an entire class at our Area 3 competition in January. After taking a DECA test in their chosen field of competition, students will
role play in a business/marketing situation in front of DECA judges where they will need to explain and demonstrate basic business
principles in that scenario. This class fee of $50 covers the DECA membership, the entrance fee, and transportation to Area at the
Meydenbauer Center.
Those students advancing to State DECA and National DECA will be asked to pay for those costs (entrance fees, transportation,
housing) when they qualify. Scholarship support is available. State and National completion is not a mandatory class expectation
but is highly encouraged for those students who qualify.
Food Handlers Permit
Since we are a for-profit store under inspection of the King County Health Department, students must have a valid Food Handlers
permit. Use this link to take the Food Worker course in order to get your food handlers card. Once you are finished with the course
you will be prompted to take a brief test, once you have tested and passed you will need to pay $10.00 for your card, print and sign
food card.
https://www.foodworkercard.wa.gov/language.html
Course outcomes & objectives:
 Provide students with a thorough understanding of business concepts
 Stress integration with academics
 Provide a foundation that supports advanced study in business
 Utilize active learning strategies such as a project-based, inquiry-based and problem-based learning
 Use team-based strategies to solve business problems and situations
 Foster of understanding, appreciation, and application of business ethics
 Utilize a variety of types of interactions with the business community
 Develop skills for future career opportunities
Expectations & Grades:
65 % Coursework: A variety of methods will be used to assess students’ understanding of the concepts they are learning in class.
Teamwork, presentations, essays, quizzes, iPad applications, and project execution provide a holistic assessment of students’
understanding. Participation in class assignments, activities and projects will account for the majority of the grade.
First semester - 25 % DECA Preparation for and participation in Mercer Island DECA events is expected as all Intro to Marketing
students are part of this dynamic international organization for students. Co-curricular role plays and assessments are integrated
into class. All students will participate in the regional conference. Please see dates on attached permission slip.
Second semester - 25 % Marketing Plan development and implementation We will create and help implement a marketing plan to
increase sales goals for the second semester. All students will participate in the entire process of identifying their marketing needs,
demographic, sales goals, etc. As a class, we will create a Marketing Plan. The students will then implement this plan for our store.
10 % Professionalism & Leadership
Employability Standards: Employability skill development for all students is a required, integral part of all Career and Technical
Education (CTE)/ College and Career Readiness (CCR) instructional programs. Traits such as punctuality, reliability and teamwork are
especially valued by CCR courses due to their importance in the global workplace. Students need to be present to fully participate in
course curriculum.
Leadership Standards: Leadership skill development for all students is also a required, integral part of all College and Career
Readiness (CCR) instructional programs. CCR students are required to develop leadership skills by effectively participating in teams,
taking a lead role where possible in group projects, and participate in the classroom and school community.
Participation:
Students need to be present in order to fully participate in course curriculum. Teams, in particular, are highly dependent on
attendance and participation by all team members.
The following assessment scale will be used to determine students’ letter grade:
Grading Scale:
93-100%
A
Exemplary; excellent performance
90-92%
A87-89%
B+
Strong performance
83-86%
B
80-82%
B77-79%
C+
Average proficiency
74-76%
C
70-73%
C60-69%
D
Below average
Plagiarism/Cheating
Cheating and plagiarizing will not be tolerated. Any student caught cheating will be referred to Administration. This includes emailing
assignments to each other or turning in an assignment that has not been completed by you.
Course Policies
o All Business Department Computer Lab Expectations must be observed when using computers.
o We will utilize iPads and cellphones in this class for research, assignments, calendaring and production. Consistent
with the curriculum, social media tools will be utilized. These devices are NOT to be used for non-class related
communication (Snapchat, Instagram, Facebook, Periscope, texting). After one warning, any and all items will be
confiscated and returned to the student at the end of class. After a second warning, the device will be given to
Administration for parent retrieval.
o One student may use the restroom at a time. You need to ask permission before leaving.
o This class is for Retail Marketing, not time to shop, play games, check personal social media sites/texting or surf
the net. As with the iPads, computers are to be used to complete class work only.
o Absolutely NO FOOD or DRINK around the computers including water. NO FOOD in the class-room 737.
Retail Marketing
2015/2016 year
Signature Page
Print Student First & Last Name: _____________________________________________________________
Please complete, detach and turn this page into the instructor. KEEP THE SYLLABUS FOR YOUR REFERENCE. I have read this course
description and understand the expectations and assessment policy.
Student signature
date
Parent Signature
date