Stone Bridge High School
Marketing (Coop and Non-Coop)
Fall 2015 - Spring 2016
Instructor: Mr. Anderson
School Phone Number: 571.252.2200
Room: 403 Office: 403A
E-mail: wes.anderson@lcps.org
Course Description
Marketing Co-op/Non Co-op is an excited course where students will be introduced to the functions
involved in the marketing of goods, services, and ideas, while achieving competencies necessary for
successful marketing employment. Students will receive classroom instruction and work on a variety of
projects. Co-op students will also work a minimum of 396 continuous hours per calendar year of supervised
training in a marketing position.
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Marketing Co-op students will receive 2 credits for completing the course, one for classroom
instruction and one for on the job training.
Marketing Non Co-op students will only receive 1 credit, but will not be required to complete the
supervised training hours as part of their grade.
Class Expectations
There are high expectations for this class. Not only will we be exploring the concepts of marketing, but we
will also strive to prepare you for success in your training station, as well as the next and final level in our
program, Advanced Marketing. In order to facilitate the best experience for all, students are expected to
do the following:
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Arrive on time with all materials and homework completed and ready to turn in.
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Be ready to work the minute you walk in the door.
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Respect yourself and your peers.
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Work hard and do their best job possible at their training stations
Calendar
At the beginning of every quarter, I will post a calendar on my website that includes dates for all
assignments and lessons. ***These dates are subject to change***
Grading Point Values:
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Job Evaluation: 100 Points (1 per quarter) (Marketing Co-op ONLY)
Wage and Hour Sheets: 50 Points (1 per month) (Marketing Co-op ONLY)
Tests/Projects: 100-300 Points
Quizzes: 30-50 pts
Outside Points- 40 Points
Wage & Hour / Evaluation
At the beginning of October I will start collecting students’ wage and hour sheets, which are due at the
beginning of each month until June. Each quarter, I will visit the student’s place of work or contact their
supervisor, and complete an evaluation of their on-the-job performance. Each of these will be overviewed
in class.
Outside Points
Each quarter you will be required to choose from a provided list of activities to complete outside of the
classroom. These activities will include, but are not limited to:
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Volunteering in the community
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Working the school store
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Assisting with DECA events
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Competing in DECA events
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Course Policies
Class Etiquette
In order to come together and work to our fullest potential, I encourage you to be you prepared for class,
ready to participate in discussions, and make full use of the class time.
Attendance and participation
It is important that you are present in class, as a significant portion of classroom material will be
incorporated in assignments, quizzes, and tests, and as a marketing co-op student you are not allowed to
work at your training station if you are not present in school the day you are working. In addition, I expect
each student to contribute actively to class discussions. Students will be called on at random throughout
the year to answer questions on material in the text, explain a concept or talk about your specific
assignment. The more you participate or share ideas, the more fun you will have!
Note: If you miss a class, it is your responsibility to find out any in-class announcements and obtain handouts
from me, and class notes from other students.
Make-ups
Make-up quizzes and tests will only be given in the case of an excused absence. An excused absence is
one that is for legitimate reasons and or has been discussed with me ahead of time.
Due Dates
All written assignments (homework assignments, group work, and in-class exercises) must be submitted in
class on the day they are due.
Honor Code
The honor code will be strictly enforced in this course. Plagiarism is not allowed in any way, shape or form.
Overall Behavior Policy: Our goal is to create a positive and respectful class environment in which the
students and instructor can carry out a productive dialogue concerning the themes and concepts of Sports
Entertainment and Recreation Marketing. Any kind of behavior that detracts from this goal is considered
misbehavior and will not be tolerated.
DECA
DECA is a co-curricular organization. Students in marketing courses are encouraged to join DECA and
participate in DECA activities. Some DECA activities will take place during class time for a grade. Only active
(paid) DECA members will be allowed to participate in out-of-school events (Nats & Caps!!!)
The membership dues of $30.00 will cover membership expenses at the chapter, district, state and
international levels. These fees will cover activity expenses during the school year. Activities include business
meetings, curriculum relevant projects, community service projects, district, state and international
competitive events, leadership conferences, and social events. These fees will also cover a DECA t-shirt, an
international pin and subscription to DECA Direct.
(Students also have a $20.00 DECA fee option that doesn’t include a t-shirt)
Lastly, please feel free to contact me throughout the school year with any questions or concerns. I can be
easily reached by email at Wes.Anderson@lcps.org. I look forward to working with all of you.
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