Marketing
sheila.larson@k12.nd.us
VALLEY CITY HIGH SCHOOL
MARKETING EDUCATION
COURSE SYLLABUS
INSTRUCTOR: MRS. LARSON
Hours of Availability: Before school, Period 2, Period 7 & After school
Course Description: Marketing is a course study of marketing career opportunities and requirements, marketing and economic principles,
consumer buying motives, and the role of selling in the marketing process. Students will learn about cash register point-of-sale terminal operations,
receiving, checking and marketing merchandise, pricing policies, mark-up and mark-downs, inventory control, stock turnover, advertising and
display, and human relations and communication. Emphasis is placed on the use of the school store, the DECA Depot, to operate a model business.
DECA participation will be infused into the normal curriculum.
Course Content: course content comes from Marketing Essentials – Glencoe, 2009 as well as other various resources
Required Materials: 1” binder, and pen/pencil
Grade Evaluation: The VCHS grading scale will be used.
92—100% = A; 84—91% = B; 75—83% = C; 65-74% = D; Below 65% = F
Absences: Class attendance is critical; however, we all know that some absences cannot be avoided. Therefore, follow the procedure below when an
excused absence causes you to miss class (and refer to the VCHS absentee policy):
o CLASS/HOMEWORK/PROJECTS– all students are to discuss missed classroom activities, announcements, and assignments outside of
normal class time. If an assignment was due the day you were absent it must be turned in the day you return. All work assigned the day you
are gone is to be made up by the specified date as discussed when you return.
o QUIZZES/TEST – talk to me to schedule a time to take the quiz missed.
 Make certain that when you are able to be in class, you are in class! I will not discuss missed work during class so make certain that this is
done at another time BEFORE class.
 If you are absent for an extended period come to me to make arrangements for missed work or contact me via e-mail.
Classroom Expectations:
 RESPECT
 Group work and discussion
 DECA involvement
Marketing
sheila.larson@k12.nd.us
 Communication
DECA: DECA is a Marketing Association for Students. DECA is a co-op class with marketing education and works hand in hand with the marketing
curriculum. In order to be in DECA, you are required to be enrolled in a marketing education class.