Marketing 2 Syllabus
 Overview of Marketing & DECA
 Review of general Marketing Competencies
 Opportunities in DECA
 www.mo.deca.org
Marketing/DECA Projects
 Introduce Project Topics
 Identify plan and conduct marketing
research for a local business
 Develop a marketing plan for a local
business
Market Planning
 Understand the importance of strategic
marketing and know a basic outline for a
marketing plan
 Discuss target market strategies and types of
marketing communications
The Apprentice
 The Apprentice television show
utilizes every aspect of business.
 Through the weeks of competition,
we will be developing financial,
marketing, public speaking,
cooperation, team-decision making
and leadership skills.
Selling
 Understand the importance of selling.
 Learn to apply effective selling techniques
PRICING
 Discuss the importance of
pricing decisions to the
economy and the individual
firm.
 List and explain a variety
of pricing objectives and
techniques.
Channel Management
 Discuss marketing channels, and
supply chain management
Community Projects/Final
 Identify sources of new ideas for
local businesses
 Discuss strategies in selecting target
markets
 Review the new product development
process
 Develop/present a marketing plan for
local product/services in the
marketplace