Introduction to Information Management
Exam II
Study Guide
Exam: Friday, April 5, 2013
This exam is made up of multiple choice questions and short answer question and is worth 100 points. The exam will
include information from Chapters 6-10
Chapter concepts and terms you should know:
Chapter 6
 Attribute
 Field
 Record
 File
 Entity
 Database and Database Management System (DBMS) (also describe the logical view vs physical view of data)
 Relational DBMS
 Key fields - explain what primary and foreign keys are
 Data dictionary
 Normalization
 Entity-relationship diagram
 Data warehouse
 Data mart
 Data mining (also include the types of information obtainable from data mining)
 Information policy
 Data cleansing
 Query
 Also review and study the Database Terms document that was linked off of the database project instructions
Chapter 7
 Network
 Router
 Protocol
 Transmission Control Protocol (TCP/IP)
 Local Area Network (LAN)
 Wide Area Network (WAN)
 Physical transmission media (define and identify the different types)
 Wireless transmission media
 Bandwidth
 Internet Service Provider (ISP)
 Domain name system (DNS)
 Voice over IP (VoIP)
 Unified communications
 Virtual private network (VPN)
 Hypertext transfer protocol (HTTP)
 Uniform resource locator (URL)
 Web 2.0 (and some of the different related technologies)
 Web 3.0
 Radio Frequency Identification (RFID)
Chapter 8
 Types of malicious software (malware, virus, worms, trojan horses, spyware, and keylogger) – know what each is
and does
 Hackers
 Spoofing
 Sniffer
 Denial-of-Service (DoS) attack
 Distributed denial of service attack (DDoS)
 Identity theft
 Phishing
 Pharming
 Click fraud
 Social engineering
 Risk assessment
 Acceptable use policy (AUP)
 Disaster recovery planning
 Business continuity planning
 Smart card
 Biometric authentication
 Firewall
 Secure socket layer (SSL)
 Online transaction processing (OLTP)
Chapter 9
 Enterprise software/Enterprise Resource Planning (ERP)
 Supply chain
 Supply Chain Management (SCM) software
 Just-in-time strategy
 Demand planning
 Bullwhip effect
 Push-based model
 Pull-based model
 Customer Relationship Management (CRM) software
 Operational CRM
 Analytical CRM
 Sales Force Automation (SFA)
 Cross-selling
 Churn rate
 Customer lifetime value (CLTV)
Chapter 10
 Price discrimination
 Price transparency
 Cost transparency
 Menu costs
 Digital goods
 Business-to-consumer (B2C) e-commerce
 Business-to-business (B2B) e-commerce
 Consumer-to-consumer (C2C) e-commerce
 Portal
 E-tailer
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Content provider
Transaction broker
Market creator
Service provider
Community provider
Advertising revenue model
Sales revenue model
Free/Freemium revenue model
Transaction fee revenue model
Affiliate revenue model
Crowdsourcing
Longtail marketing
Behavioral targeting
Electronic data interchange (EDI)
Explain building vs outsourcing a website