E-Commerce:
Impacting the way we do
business!?
Kip Pendleton
AgriStar Global Networks
What I Know…So Far Or For Now
• Connectivity is Frustrating
• Channels Count – Relationships Count
• Companies are trying to
Cooperate/Collaborate
• Complexity results in Decision Making
Timelines
Food & Feed: Under Radical
Change
•Mad Cow
•GMO
•StarLink
•GoldKist Chickens
The Opportunity Ahead Is
Integrated
Communications
Procurement
Training
CRM/Database
E-Business
E-Commerce
Product
Information
24/7 Service
Business Focus 2001
1. Develop Core Internet Business
–
–
New Platform launched
Marketing services/Ads/Storefronts
2. Integrate with Retail Partners
–
Pilot Programs
3. Develop “Catalog” Business
–
Extend online to an off-line business
Technology
Bricks, Clicks &
Revenue
US Farmers
Elements of Certified Supply
Information Collection, Storage, Access, Analysis
Monitor Compliance
Manage
Delivery
from Farm
Test
Farmer
Test
Separate,
Store
Certification
Specifications
Test
Customer
Establish
Producer
Contracts
Manage
Delivery to
Consumer
What is the Future?
The Future:
Value Creation in a Global Marketplace
Information
Technology
Consumption
Logistics, Production &
Manufacturing
Information
• Cost per Information Dropping
• Ticket to game – consumer/market
expectation
• Periods of value and no value
• Grain & Animal ID
Technology
• Communications – Streaming &
Seamless
• Broad Band - Always on, two way & very fast –
Hughes to personal
• Seamless - Blue Tooth
• New Technology – Knowledge Mapping
• ValiGen – DNA “snips”, 18 months, not GMO
Consumption
•
•
•
•
Specific Quality
Consistent Batch/Flow
Specific Traits
Closed loop systems
The Opportunity Ahead Is Integrated
Communications
Procurement
Training
CRM/Database
E-Business
E-Commerce
Product
Information
24/7 Service
Logistics, Production &
Manufacturing
• Systems Approach that blurs
Manufacturer, Producer & Channel
• Markets of Many
• Information Links Year Round Provide
Market Value
• Who You Are & What You Do Will
Create Opportunities
• Storage & Movement
The Future of
Technology &
How it will Change
Agriculture
It is a Business!
What is the ROI?
Thank You!
Questions?